When you are running an online business the most important thing that you have to pay attention to is conversion optimisation. The final goal is that anyone that lands on your website buys the product or services that you are selling. Unfortunately, things aren’t so simple and there are many steps in between.
First, someone comes on your site, reads some content, then it may need a few more visits until that person subscribes to your newsletter, and then through email marketing, you can get him or her to your sale page and convert them into clients that invest money in what you are offering.
Each step requires a new conversion. That’s why conversion optimisation is essential to be able to maximise your chances of achieving your goal. To help you with this process, we listed a few important things below.