Pear Associates reached out to our digital agency to redesign their five-year-old website. As industry experts, their website didn’t highlight their profound impact in the field of non-profit consulting.
This team of more than a dozen consultants brings prior experience from across the nonprofit and government sectors to provide services to their mission-driven clients. They wanted to highlight their offerings, including grant writing, project management, fundraising strategy and support, and more.
In doing so, the Pear Associates team also wanted to showcase their dozens of clients across the country across the fields of education, health, and human services. Both the design and the content had to reflect their existing brand, while reinvigorating their look and tone.
Our digital agency has created both websites for nonprofit organizations and websites for consulting firms. This insight was pivotal in the success of Pear Associates’ new website. This background allowed our team to strike a balance between the somewhat contrasting tones of these two industries, and to speak to viewers from a variety of backgrounds.
Our Lead UI/UX designer guided the Pear Associates team through our design process. The team began by examining the elements of their existing branding and site that the client wanted to carry over, and worked closely with them to expand and adapt that aesthetic to their new site.
“The Pear Associates team challenged us to create a unique site design that stood out from the competition,” says the lead designer, Ryan Kohler. “Their collaboration was the key to the project’s success, both during the discovery phase and throughout the design process.”
As professional writers themselves, the Pear Associates team opted to write their own content for their new website. Our content and manager worked with the client to optimize all of their copy for web, and wrote back-end search engine optimization to help their new site rank highly in Google search results.
Alison then worked with our developers to bring the design and content work to life on Pear Associates’ new website. Our two teams continued to collaborate through the final stages of launching this new site, ensuring that the client felt empowered and represented throughout the process.
Ultimately, Pear Associates was thrilled with their new website, which launched just before the five-year anniversary of their company.
