{"id":9904,"date":"2024-02-12T14:25:35","date_gmt":"2024-02-12T19:25:35","guid":{"rendered":"https:\/\/www.ladybugz.com\/?p=9904"},"modified":"2025-10-20T09:23:30","modified_gmt":"2025-10-20T13:23:30","slug":"25-major-website-pain-points-an-ultimate-guide-for-2022","status":"publish","type":"post","link":"https:\/\/www.ladybugz.com\/25-major-website-pain-points-an-ultimate-guide-for-2022\/","title":{"rendered":"25 Major Website Pain Points and How to Fix them (An Ultimate Guide)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Websites are a frustrating pain point for many companies, and overall it can be broken down into many different website pain points. Website challenges seem pronounced because the success of your business is affected by the success of your website. The ability to create traffic, retain visitors, get return visitors, and convert leads is pivotal to the growth of all types of businesses\u2014large and small, B2B and B2C, and every industry. However, not all companies have the time, expertise, or budget to invest in creating the <a href=\"https:\/\/www.ladybugz.com\/\">\u201cperfect\u201d website<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These challenges and a fear of failure cause many companies to delay making major changes to their websites, so the pain points persist. If you\u2019re in this situation, take heart:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">No website will be perfect, even if you have a total redesign\u2026it\u2019s always a work in progress.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If you can\u2019t afford a total redesign, incremental upgrades and phased improvements can make a world of difference.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">There are nearly infinite ways to improve a website, with remedies for every challenge.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Some significant improvements are simple and fast, even for the non-technical among us.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You don\u2019t have to do this on your own; you can call on experts to improve every aspect of your site.<br \/>\n<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #db3b10;\">The Road to Resolving Your Website Pain Points<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So now you\u2019re here, reading this guide. Congratulations on taking your first step in your journey to a better website. If your website problems seem overwhelming, take a deep breath. Many techniques are within your control, even if you are a staff of one. With a little education and insight, you can make a feasible plan to tackle challenges big and small. Identify your top priorities, set goals, and plan for continuous improvements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After perusing these pages, you\u2019ll have a better understanding of techniques for driving more traffic, generating higher quality leads, creating visitor engagement, and converting more leads to customers. With this knowledge, you can tackle some of the issues yourself or find a website designer or interactive company that can help you make your website shine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In no time, your frustration will shrink and you\u2019ll be on your way to meeting your website goals. Who knows, you might even get excited about it!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s move on to looking at common pain points and ways to overcome them.<\/span><\/p>\n<ol>\n<li><a href=\"#My-Website-Takes-Too-Long-To-Load\"><span style=\"color: #db3b10;\">My website takes too long to load.<\/span><\/a><\/li>\n<li><a href=\"#im-confused-about-image-files-and-formats\"><span style=\"color: #db3b10;\">I&#8217;m confused about image files and formats.<\/span><\/a><\/li>\n<li><a href=\"#i-dont-know-what-to-look-for-in-a-hosting-service\"><span style=\"color: #db3b10;\">I don&#8217;t know what to look for in a hosting service.<\/span><\/a><\/li>\n<li><a href=\"#wordpress-theme\"><span style=\"color: #db3b10;\">I don&#8217;t know how to choose my WordPress theme.<\/span><\/a><\/li>\n<li><a href=\"#site-performance\"><span style=\"color: #db3b10;\">I don&#8217;t know if plugins are negatively affecting my site performance.<\/span><\/a><\/li>\n<li><a href=\"#404-error\"><span style=\"color: #db3b10;\">My website keeps delivering 404 error messages.<\/span><\/a><\/li>\n<li><a href=\"#social-media\"><span style=\"color: #db3b10;\">I don&#8217;t know if I should include social media feeds.<\/span><\/a><\/li>\n<li><a href=\"#website-security\"><span style=\"color: #db3b10;\">My website may not be secure enough to prevent attacks.<\/span><\/a><\/li>\n<li><a href=\"#mobile-optimization\"><span style=\"color: #db3b10;\">I&#8217;m not sure if my site is optimized for mobile.<\/span><\/a><\/li>\n<li><a href=\"#page-visits\"><span style=\"color: #db3b10;\">Vistors aren&#8217;t going to my high-value pages.<\/span><\/a><\/li>\n<li><a href=\"#update-wordpress\"><span style=\"color: #db3b10;\">I&#8217;m not sure if I need to update WordPress, or how to do it.<\/span><\/a><\/li>\n<li><a href=\"#html-or-cms\"><span style=\"color: #db3b10;\">I don&#8217;t know whether to build my site with HTML or a content management system (CMS).<\/span><\/a><\/li>\n<li><a href=\"#website-breaks\"><span style=\"color: #db3b10;\">My website breaks when I update it (or when it is automatically updated).<\/span><\/a><b>\u00a0<\/b><\/li>\n<li><a href=\"#figuring-out-seo\"><span style=\"color: #db3b10;\">I&#8217;m not certain if it&#8217;s worth the trouble to figure out SEO.<\/span><\/a><\/li>\n<li><a href=\"#correct-seo\"><span style=\"color: #db3b10;\">I don&#8217;t know if my site is built the right way for SEO.<\/span><\/a><\/li>\n<li><a href=\"#optimize-my-site-for-google\"><span style=\"color: #db3b10;\">I don&#8217;t know how to start optimizing my site for Google.<\/span><\/a><\/li>\n<li><a href=\"#website-visitors\"><span style=\"color: #db3b10;\">I don&#8217;t have a handle on who is visiting my website.<\/span><\/a><\/li>\n<li><a href=\"#backlinks\"><span style=\"color: #db3b10;\">Other sites aren\u2019t linking to mine, so I\u2019m missing out on backlinks.<\/span><\/a><\/li>\n<li><a href=\"#traffic\"><span style=\"color: #db3b10;\">I\u2019m not getting enough traffic.<\/span><\/a><\/li>\n<li><a href=\"#local-competition\"><span style=\"color: #db3b10;\">Local competition is fierce.<\/span><\/a><\/li>\n<li><a href=\"#keyword-ranking\"><span style=\"color: #db3b10;\">My webpages aren\u2019t ranking for my keywords.<\/span><\/a><\/li>\n<li><a href=\"#site-bouncing\"><span style=\"color: #db3b10;\">People are \u201cbouncing\u201d off my site.<\/span><\/a><\/li>\n<li><a href=\"#visitors-arent-staying-on-the-website\"><span style=\"color: #db3b10;\">Visitors aren\u2019t staying on the Website.<\/span><\/a><\/li>\n<li><a href=\"#converting-website-traffic\"><span style=\"color: #db3b10;\">My website traffic isn\u2019t converting.<\/span><\/a><\/li>\n<li><a href=\"#hire-a-web-designer\"><span style=\"color: #db3b10;\">I don\u2019t know the best way to find a qualified web designer.<\/span><\/a><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2 id=\"My-Website-Takes-Too-Long-To-Load\"><span style=\"color: #db3b10;\"> Website Pain Points #1: My website takes too long to load.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Improving the speed of your website is one of the most important things you can work on to improve SEO (search engine optimization), reduce bounce rate, retain visitors, and increase engagement. Page load speed is a direct ranking factor in Google\u2019s search algorithm\u2014the complex calculation that determines the order in which each webpage appears on <a href=\"https:\/\/www.ladybugz.com\/seo-metrics-to-ask-your-seo-agency\/\">search engine results<\/a> pages (SERPs).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Page load speed has become increasingly important over time. The rapid rise of this ranking factor is based on users&#8217; increasing demand for nearly instant results. It has become crystal clear that a slow site is a huge liability for websites and their companies&#8217; reputations.<\/span><\/p>\n<p>This is where <a href=\"https:\/\/www.mavlers.com\/web-development-services\/\">professional web development services<\/a> come into play. Expert developers can optimize your website\u2019s performance, ensuring fast load times that enhance user experience and improve search engine rankings. Investing in high-quality web development services not only boosts your site\u2019s speed but also fortifies your brand\u2019s online reputation.<\/p>\n<h3>Here are the facts about the impact of page load speed:<\/h3>\n<h4><b>Abandonment:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Most users will abandon a site if it doesn&#8217;t\u00a0load within\u00a0<\/span><a href=\"https:\/\/www.hostingmanual.net\/3-seconds-how-website-speed-impacts-visitors-sales\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">three\u00a0seconds<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h4><b>E-commerce:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">On e-commerce sites, a two-second delay in load time can result in abandonment rates (having items in the cart but not completing the transaction) of up to <\/span><a href=\"https:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">87%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><b>Return Visitors<\/b><span style=\"font-weight: 400;\">:<\/span><\/h4>\n<p><a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/website-load-time-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">46%<\/span><\/a><span style=\"font-weight: 400;\"> of users don\u2019t revisit poor-performing websites.<\/span><\/p>\n<h4><b>User Satisfaction:<\/b><\/h4>\n<p><b> <\/b><span style=\"font-weight: 400;\">A one-second delay reduces customer satisfaction by <\/span><a href=\"https:\/\/www.hostingmanual.net\/3-seconds-how-website-speed-impacts-visitors-sales\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">16%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><b>Conversion:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A one-second delay in page response can result in a <\/span><a href=\"https:\/\/www.hostingmanual.net\/3-seconds-how-website-speed-impacts-visitors-sales\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">7% reduction<\/span><\/a><span style=\"font-weight: 400;\"> in conversions.<\/span><\/p>\n<h4><b>SEO:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Poor load time affects many KPIs (key performance indicators), including lower page rank, high bounce rates, high abandonment rates, short session durations, and fewer page visitors\u2014all leading to fewer leads, returning visitors, and loss of customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The consequences of a slow site can be dire. The flip side, however, is that speeding up page load time can give you a competitive advantage, especially on mobile devices.<\/span><\/p>\n<h3>Suggestions to Increase Page Load Speed:<\/h3>\n<p><span style=\"font-weight: 400;\">There are many ways to improve page speed, some being simple and others requiring greater technical expertise. Here are just a few suggestions and remedies:<\/span><\/p>\n<h4><b>Check Page Load Speed:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"> The first step is to test how <a href=\"https:\/\/www.ladybugz.com\/improve-your-website-speed-without-a-developer\/\">fast your pages are loading<\/a>. You can choose between free and paid speed-checking tools, including <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Page Speed<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GT Metrix<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.site24x7.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Site 24X7.<\/span><\/a><span style=\"font-weight: 400;\"> These tools will analyze the contents of a webpage, generate performance results, and make specific suggestions. Some tools are more robust than others, but most will include details about load time, page size, and the number of server requests required to load page content.\u00a0Once you have benchmarks, you can move forward and analyze changes over time.\u00a0<\/span><\/p>\n<h4><b>Enable Browser Caching:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This technique creates temporary internet files on the user\u2019s browser, such as Chrome or Safari. These \u201cstatic files\u2014such as logos, headers and footers, as well as resources such as scripts, images, and style sheets\u2014don\u2019t change from visit to visit. The cached items live on the user\u2019s computer for a while. As a result, subsequent visits to your site won\u2019t require reloading these assets, which can significantly speed up loading time. On occasion, the temporary cache can cause issues on the user\u2019s end, which usually resolves when they \u201cclear their cache.\u201d\u00a0<\/span><\/p>\n<h4><b>Use a Content Delivery Network (CDN): <\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A CDN (Content Delivery Network) is a network of decentralized remote servers that delivers cached static content, as described in the section above, from websites based on the user\u2019s physical location. This reduces page load time, makes your site more crash-resistant, improves handling of peak load times, and increases security against malicious attacks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that<\/span> <span style=\"font-weight: 400;\">WordPress doesn\u2019t use a CDN by default\u2014it serves your static content from a single location. However, there are many CDN services you can use for your WordPress site, such as <\/span><a href=\"https:\/\/wordpress.org\/plugins\/cloudflare\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cloudflare<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/jetpack.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Jetpack<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.stackpath.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">StackPath<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Related Reading: <\/span><\/i><a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-wordpress-cdn-services\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Here\u2019s an article by WP Beginner on using CDN services for your WordPress Site<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<h4><b>Add an Expires Header:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A way to decrease possible caching problems is by setting caching controls called \u201cexpires headers.\u201d This signals to the user\u2019s browser that after a certain date\/time, it must reload the asset from the web server, rather than fetch it from the cache. The main issue with this technique is determining how far into the future you should set the expires header.\u00a0<\/span><\/p>\n<h4><b>Control How Many Post Revisions Are Stored: <\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In WordPress, the post revisions feature lets you undo changes and go back to an earlier version of posts and pages.<\/span> <span style=\"font-weight: 400;\">These revisions are permanently stored by WordPress (Auto-saves, on the other hand, are temporary revisions that WordPress stores every 60 seconds (in case a problem occurs before you get to save your content).<\/span><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Post revisions are helpful if you have lots of tweaks and edits and want to see how it has changed from the previous version, especially if several authors have their hand in the content. However, saving too many revisions can take up storage space and slow it down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can change how many revisions are saved manually or with a free WordPress plugin.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Related Reading: <\/span><\/i><a href=\"https:\/\/www.ladybugz.com\/25-major-website-pain-points-an-ultimate-guide-for-2021\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Check out this WP Beginner step-by-step guide about WordPress post revisions<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<h4><b>Hire a Pro: <\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Many elements can bog down a site. Since some will be on the back end, it\u2019s often easiest (if budget allows) to<\/span> <span style=\"font-weight: 400;\">outsource it to the experts<\/span><span style=\"font-weight: 400;\">. Services like <\/span><a href=\"https:\/\/www.wpfixit.com\/?fixit=lysamiller\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WP Fixit<\/span><\/a><span style=\"font-weight: 400;\"> offer assistance with low-complexity small and medium-sized WordPress websites. Companies with larger, more complex websites can hire a <\/span><a href=\"https:\/\/www.ladybugz.com\/wordpress-web-support\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">trusted web support partner<\/span><\/a><span style=\"font-weight: 400;\">. Further in this article, we will share tips for hiring an interactive company.<\/span><\/p>\n<p><strong>Resource: Site Speed Getting You Down? \u00a0<a href=\"https:\/\/www.ladybugz.com\/improve-your-website-speed-without-a-developer\/\">An Easy Guide to Improve Your Website Speed (Without a Developer)<\/a><\/strong><\/p>\n<h2 id=\"im-confused-about-image-files-and-formats\"><span style=\"color: #db3b10;\">Website Pain Points #2: I&#8217;m confused about image files and formats. <\/span><b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Website images and animations also affect speed and usability, most commonly when image files are too large<\/span>. <span style=\"font-weight: 400;\">In many modern websites, images take up <\/span><a href=\"https:\/\/cloudinary.com\/blog\/top_10_mistakes_in_handling_website_images_and_how_to_solve_them\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">more than half<\/span><\/a><span style=\"font-weight: 400;\"> of the site\u2019s bandwidth, with some high-traffic and image-rich sites like Pinterest taking up over <\/span><a href=\"https:\/\/cloudinary.com\/blog\/top_10_mistakes_in_handling_website_images_and_how_to_solve_them\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">85%<\/span><\/a><span style=\"font-weight: 400;\">! These oversize images have slow loading times, which can result in higher bounce rates, short session duration, cart abandonment, and other costly problems. While it\u2019s true that minimizing the file may lower image quality, the trick is finding the right balance between file size and quality.\u00a0<\/span><\/p>\n<h3><span style=\"color: #db3b10;\">Here are the three factors that affect image size:<\/span><\/h3>\n<h4><b>Image Format:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The three major formats used for websites include JPEG, PNG, and GIF. It\u2019s important to choose the right format for proper speed and for rendering\u2014the process of converting hypertext into pixels. Best practices include using a JPEG for photos or images with many colors, PNGs for basic or transparent images, and GIFs for animated images only.<\/span><\/p>\n<h4><b>Compression: <\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The higher the compression, the smaller the file size. <\/span><span style=\"font-weight: 400;\">Most image editing tools like\u00a0<\/span><a href=\"https:\/\/www.wpbeginner.com\/refer\/adobe-photoshop\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Adobe Photoshop<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0<\/span><a href=\"https:\/\/www.wpbeginner.com\/refer\/on1-photo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">On1 Photo<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.gimp.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GIMP<\/span><\/a><span style=\"font-weight: 400;\">, have built-in image compression features. Another option is saving your images normally, and then using a free or paid web tool like\u00a0<\/span><a href=\"https:\/\/tinypng.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TinyPNG<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/jpeg-optimizer.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">JPEG Optimizer<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/optimole.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Optimole<\/span><\/a><span style=\"font-weight: 400;\"> for minimization. WordPress plugins like\u00a0<\/span><a href=\"https:\/\/www.wpbeginner.com\/refer\/optimole\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Optimole<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0<\/span><a href=\"https:\/\/www.wpbeginner.com\/refer\/ewww-image-optimizer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">EWWW Image Optimizer<\/span><\/a><span style=\"font-weight: 400;\"> can automatically compress images upon loading them, plus you can <\/span><span style=\"font-weight: 400;\">manually optimize images in the WordPress media library.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Related Reading: Here is a suggested <\/span><\/i><a href=\"https:\/\/www.wpbeginner.com\/plugins\/best-wordpress-image-compression-plugins-compared\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">list of the best image compression options from WP Beginner<\/span><\/i><\/a><\/p>\n<h4><b>Image Dimensions:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"> Photos imported from your phone or digital camera often have very high resolution (300 DPI) and large file dimensions (2,000+ pixels). While these image sizes work for desktop publishing and print, loading takes too long for website usage. You can simply resize them with imaging editing software.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By choosing the right combination of image editing techniques, you can decrease file size by as much as <\/span><a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/speed-wordpress-save-images-optimized-web\/#:~:text=The%20key%20to%20successful%20image,Higher%20compression%20%3D%20smaller%20file%20size)\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">80%<\/span><\/a><span style=\"font-weight: 400;\"> while still having satisfactory image quality for users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can learn more details about image sizes for social platforms from this <\/span><a href=\"https:\/\/kinsta.com\/blog\/social-media-image-sizes\/#facebook-image-sizes\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">article by Kinsta<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/kinsta.com\/blog\/social-media-image-sizes\/#facebook-image-sizes\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Facebook Image Sizes<\/span><\/a><\/p>\n<p><a href=\"https:\/\/kinsta.com\/blog\/social-media-image-sizes\/#twitter-image-sizes\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Twitter Image Sizes<\/span><\/a><\/p>\n<p><a href=\"https:\/\/kinsta.com\/blog\/social-media-image-sizes\/#linkedin-image-sizes\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn Image Sizes<\/span><\/a><\/p>\n<p><a href=\"https:\/\/kinsta.com\/blog\/social-media-image-sizes\/#instagram-image-sizes\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram Image Sizes<\/span><\/a><\/p>\n<p><a href=\"https:\/\/kinsta.com\/blog\/social-media-image-sizes\/#pinterest-image-sizes\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pinterest Image Sizes<\/span><\/a><\/p>\n<p><a href=\"https:\/\/kinsta.com\/blog\/social-media-image-sizes\/#tools-social-media-images\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Tools for Social Media Images<\/span><\/a><\/p>\n<h2 id=\"i-dont-know-what-to-look-for-in-a-hosting-service\"><span style=\"color: #db3b10;\">Website Pain Points #3: I don&#8217;t know what to look for in a hosting service.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Each web visitor\u2019s device has to contact your host\u2019s servers and request that the webpage be loaded. If your web server is slow to respond, the page will take longer to load.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not all <a href=\"https:\/\/shareasale.com\/r.cfm?b=394686&amp;u=853945&amp;m=41388&amp;urllink=&amp;afftrack=\" target=\"_blank\" rel=\"noopener\">web hosting services<\/a> are created equal, so do your research before signing up (and switch if your hosting company doesn\u2019t meet your expectations). It\u2019s unwise to base your decision on price alone. Instead, balance cost with the critical factors of speed, reliability of service, downtime, customer service, scaling, and security.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a WordPress site, focus on web hosting companies that specialize in <\/span><a href=\"https:\/\/wpengine.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WordPress<\/span><\/a><span style=\"font-weight: 400;\"> hosting. When hosting company for sites on any platform, check out their reviews on <\/span><a href=\"https:\/\/www.g2.com\/categories\/managed-hosting\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">G2 Crowd<\/span><\/a><span style=\"font-weight: 400;\"> first to get an honest appraisal of each service\u2019s pros and cons. Some of the most popular and reputable companies include <\/span><a href=\"https:\/\/shareasale.com\/r.cfm?b=394686&amp;u=853945&amp;m=41388&amp;urllink=&amp;afftrack=\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WPEngine<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">Bluehost<\/span><b>,<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">HostGator<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/www.siteground.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SiteGround<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2 id=\"wordpress-theme\"><span style=\"color: #db3b10;\">Website Pain Points #4: I don&#8217;t know how to choose my WordPress theme.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/www.ladybugz.com\/why-wordpress-is-the-best-platform-for-your-enterprise-level-website\/\">WordPress<\/a> theme is a collection of templates and stylesheets that are used to design the website\u2019s appearance. While all can look professional, not all themes serve the same purpose. For example, some might be most appropriate for blogs, portfolios, a full website, e-commerce, or other functions. The great thing about ready-made WordPress themes is that you don\u2019t need to be a designer or coder to create a site that looks great. Plus, you can have a unique look with themes that are highly customizable and flexible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WordPress.org has thousands of themes, both free and paid, in its official <\/span><a href=\"https:\/\/wordpress.org\/themes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Themes directory<\/span><\/a><span style=\"font-weight: 400;\">. There are many good free themes, but there are several strong reasons to use paid themes, including flexibility, uniqueness, and security.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-9907\" src=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2021\/06\/Free-vs-Paid-Themes.png\" alt=\"Free vs Paid Themes \" width=\"500\" height=\"259\" srcset=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2021\/06\/Free-vs-Paid-Themes.png 500w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2021\/06\/Free-vs-Paid-Themes-300x155.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With a dizzying number of options, how do you narrow the choices down and select one? You could spend days or weeks going through them, and it can get confusing. You can make it easier by planning to find one that\u2019s right for your brand, purpose, technical skills, and functionality needs.<\/span><\/p>\n<h3><span style=\"color: #db3b10;\">Here are some suggestions for exploring WordPress themes:<\/span><\/h3>\n<h4><b>List the features you need: <\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Consider your branding, style, audience\u2019s needs, functionality, and basic design ideas during this stage. For example: Do you need a translation function to serve a global audience? Do you need to include a portfolio? Do you need an e-commerce function? How many columns do you want? <\/span><span style=\"font-weight: 400;\">Make use of the WordPress Feature Filter for your first way to narrow your options.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Related Reading:<\/span><\/i> <a href=\"https:\/\/code.tutsplus.com\/tutorials\/50-filters-of-wordpress-an-introduction-to-filters--cms-21294\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">An introduction to WordPress filters<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<h4><b>Go for simplicity:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Don\u2019t go into fantasy land. There are some crazy, flashy themes out there, but limit functionality options to include only those you need now and are most likely to need in the foreseeable future. Why? The more features you have, the more code in your theme; the more code in your theme the more potential problems. Unnecessary coding \u201cbloats\u201d your site with unnecessary visual clutter, slow page load speed, and other performance issues. The main aspects for the speed of WordPress themes are\u00a0Bytes of CSS and JS; the ideal number for both should be less than 100KB, with no more than 200KB.\u00a0<\/span><\/p>\n<h4><b>Choose a responsive theme:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Your theme should be compatible with and display properly on all sized devices\u2014especially mobile. Choose a theme with appropriate menu and widget options for a good user experience and easy navigation, whether the user is on a desktop, laptop, or mobile device.\u00a0<\/span><\/p>\n<h4><b>Stay on brand:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Your theme should match your brand, including colors, overall layout, typefaces, headings, and more. You can choose a theme that reflects the look of your brand, but remember it doesn\u2019t have to be exact; it\u2019s easy to change many elements if it\u2019s not \u201cperfect\u201d before you start working on it. Remember that some themes are more flexible than others, so understand what design elements and functionality can and cannot be modified.<\/span><\/p>\n<h4><b>Consider buying a premium theme:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">We\u2019ve already discussed the benefits of purchasing a premium theme, many of which are quite reasonably priced.\u00a0<\/span><\/p>\n<h4><b>Look for an easy-to-read font:<\/b><\/h4>\n<h4><span style=\"font-weight: 400;\">One of the most <a href=\"https:\/\/www.ladybugz.com\/marrying-seo-with-ux-for-page-rankings-traffic-and-retention\/\">important factors for UX<\/a> is readability. Having an easy-to-read font, along with good contrast between text and background color, is also important for accessibility to those with visual impairments. While accessibility is not a direct ranking factor, it will help you retain and convert visitors, which in turn will affect page ranking. If you\u2019re familiar with CSS or have access to a developer, it should be easy to adjust the font, although some free themes might be limited in customization.<\/span><\/h4>\n<blockquote class=\"wp-embedded-content\" data-secret=\"SJIE6fiFIE\"><p><a href=\"https:\/\/www.ladybugz.com\/ux-or-ui-design\/\">UX or UI Design \u2013 What\u2019s the Difference?<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;UX or UI Design \u2013 What\u2019s the Difference?&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/ux-or-ui-design\/embed\/#?secret=dI2hzIZlvM#?secret=SJIE6fiFIE\" data-secret=\"SJIE6fiFIE\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h4><b>Ensure browser compatibility:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Your users may be using Chrome, Firefox, Safari, Internet Explorer, or other browsers. Most themes work on all browsers, but some get wonky or break when they are displayed on different browsers. Most WordPress theme developers use sophisticated browser compatibility tools, but there\u2019s always a risk\u2014it\u2019s best to check browser compatibility before committing to a theme. A website expert can check for browser and device compatibility. There are also free browser testing tools, such as <\/span><a href=\"https:\/\/comparium.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Comparium<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.lambdatest.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Lambda Test<\/span><\/a><span style=\"font-weight: 400;\">. Others, such as <\/span><span style=\"font-weight: 400;\">Browsershots<\/span><span style=\"font-weight: 400;\">, offer free trials.<\/span><\/p>\n<h4><b>Know what plugins are supported:<\/b><\/h4>\n<p><b> <\/b><span style=\"font-weight: 400;\">Plugins are apps you install to enhance a theme\u2019s capabilities. <\/span><span style=\"font-weight: 400;\">You can use plugins to change how your site looks, add functionality and features, help SEO, perform analytics, and do pretty much anything! Too many plugins can bloat your site and slow it down. However, there are some basic plugins everyone should install, including Yoast SEO and W3 Total cache.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In general, most of the control of your site comes from the theme, but you\u2019ll want to check where the gaps are\u2014and make sure your site will be compatible with the plugins you\u2019ll want\u2014because not all themes support popular plugins. If you are unsure, contact the theme developer about it.<\/span><\/p>\n<h4><b>Know your support options:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">While WordPress support can help you with some basics related to your theme, they\u2019re not experts. Some free themes have support; others don\u2019t. If you botch something that affects your theme and don\u2019t have support, you might be stuck in the lurch or need to hire a developer to come up with a fix. Choosing a theme with good documentation and support is advised. Most premium WordPress themes offer detailed documentation with one year of email-based support.<\/span><\/p>\n<h4><b>Be sure it\u2019s SEO-friendly:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Having strong optimization capabilities is critical for driving organic search traffic. Some themes are smarter than others when it comes to coding that helps Google find and index your webpages properly. In general, paid themes offer greater assurances that your site is optimized for search. A good way to see if your page generates good HTML5 code is by using the\u00a0<\/span><a href=\"https:\/\/validator.w3.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">W3C Markup Validation<\/span><\/a><span style=\"font-weight: 400;\">\u00a0service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to choosing the right theme, check that any theme you are using has been updated within the last few months.<\/span><\/p>\n<h2 id=\"site-performance\"><span style=\"color: #db3b10;\">Website Pain Points #5: I don&#8217;t know if plugins are negatively affecting my site performance.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites.<\/span><span style=\"font-weight: 400;\"> Installing too many plugins, or the wrong one can cause your speed to take a dive because users need to download more files.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While some developers say that having too many plugins is a problem, others say that the problem isn\u2019t quantity\u2014it\u2019s quality. You want to research potential plugins to determine if they are buggy, low quality, or <\/span><span style=\"font-weight: 400;\">are incompatible with another plugin installed on your site. Look for plugins from reputable developers and check out reviews to find out the pros and cons.<\/span><\/p>\n<h3><span style=\"color: #db3b10;\">We can see the range of plugins by looking at some of the most useful, reliable WordPress plugins:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For search optimization: Yoast SEO and All in One SEO Pack\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For security: Akisment, Wordfence, and Sucuri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multipurpose tools: Jetpack, SEMRush<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forms: Contact Form 7 and WP Forms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transactions: WooCommerce<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analytics: Google Analytics for WordPress and MonsterInsights<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email: Constant Contact and WP Mail SMTP<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion Optimization: Optinmonster<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webpage Builders: Elementor and SeedProd<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backup: Updraft Plus<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Caching: WP Rocket<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u2026and these plugins are just the tip of the iceberg. You can find others for Social sharing, accessibility, live chat, surveys, push notifications, <a href=\"https:\/\/projectmanagers.net\/\">tools for team productivity<\/a>, link management, translation.<br \/>\n<\/span><\/p>\n<h3><span style=\"color: #db3b10;\">If you think your plugins may be slowing down your site, these steps can help you isolate problems:<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uninstall any plugins you aren\u2019t using or don\u2019t need.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test the remaining plugins to see if any of them is slowing down your site. Here\u2019s how: Deactivate one plugin at a time, checking the speed each time. If the speed slows down after deactivating a certain plugin, you know it\u2019s affecting your speed negatively. If none of your plugins proves to be the culprit, plugins are likely not the issue.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some website developers say to avoid <\/span><span style=\"font-weight: 400;\">iFrames, which are used for displaying content like video and audio content, and interactive media. iFrames are often used to embed something into their WordPress site from an external source, such as the embed code for a YouTube video or SlideShare. A word of caution is to only embed an iFrame from a reliable source. There can be a security issue if a hacker leaves iFrame code in a WordPress site that provides unauthorized remove access that leaves the site vulnerable to attack.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid themes that are bloated with unnecessary plugins, so check that out.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Another tip is to check on your plugins regularly to make sure all recent updates have been installed.<\/span><\/li>\n<\/ol>\n<p><i><span style=\"font-weight: 400;\">Related Reading: WP Beginner article on plugins. <\/span><\/i><a href=\"https:\/\/www.wpbeginner.com\/opinion\/how-many-wordpress-plugins-should-you-install-on-your-site\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">How Many WordPress Plugins Should You Install? What\u2019s too many?<\/span><\/i><\/a><\/p>\n<h2 id=\"404-error\"><span style=\"color: #db3b10;\">Website Pain Points #6: My website keeps delivering 404 error messages.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s certainly annoying when you get 404 errors, which are caused by broken links. It also looks unprofessional and gives you pause about doing business with the company. If they have problems keeping up with their website, what else do they have problems with? Having a bad experience on your site may keep them from returning in the future. Plus, according to KISSmetrics, <\/span><a href=\"http:\/\/blog.kissmetrics.com\/loading-time\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">44% of users<\/span><\/a><span style=\"font-weight: 400;\"> will tell others about a bad online experience, which could harm your reputation.<\/span><\/p>\n<h3><span style=\"color: #db3b10;\">Some common reasons for 404 errors are:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The website is no longer available<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The webpage has been moved or renamed without adding a redirect<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The URL structure of the website has been changed\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Links to content (PDFs, videos, etc.) have been moved or deleted<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Links to a third-party page that has changed the URL or moved the page<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A few broken links won\u2019t directly affect page ranking, but it has other negative effects. First, it decreases user experience and discourages them from continuing to other pages. This means fewer page views and lower session duration time, indicating to Google that the page is low quality or irrelevant to the search. Perhaps most important, broken links are obstacles on the path to conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several ways to deal with 404 errors. There are paid services (with unpaid versions) that have easy-to-use link checkers. WordPress has plugins that find broken links, such as <\/span><a href=\"https:\/\/wordpress.org\/plugins\/broken-link-checker\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Broken Link Checker<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">Redirection. <\/span><span style=\"font-weight: 400;\">Another free option is on your <\/span><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Search Console<\/span><\/a><span style=\"font-weight: 400;\">, where you can also <\/span><span style=\"font-weight: 400;\">download a list of all 404 errors on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next step is to<\/span><span style=\"font-weight: 400;\"> manually fix links or redirect links for pages that no longer exist or that you don\u2019t have access to fix.\u00a0<\/span><\/p>\n<h2 id=\"social-media\"><span style=\"color: #db3b10;\">Website Pain Points #7: I don&#8217;t know if I should include social media feeds.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Are you posting very frequently on social media sites? If so, which ones? If you\u2019re not posting regularly on a particular social channel, there\u2019s no reason to include a social media feed for it. One reason is that embedding them on your website will certainly increase load time. A second reason is it highlights that you are inactive. Unless you plan to display your most recent news, as some companies do with Twitter, it\u2019s usually best to delete the social feed plugin or code.<\/span><\/p>\n<h2 id=\"website-security\"><span style=\"color: #db3b10;\">Website Pain Points #8: My website may not be secure enough to prevent attacks.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hacking, phishing, password theft, viruses, and ransomware have wreaked havoc on some of the world\u2019s largest websites\u2014Experian, Microsoft, Spotify, and Zoom to name only a few. The financial implications alone should encourage every website owner to put security first. For example:<\/span><\/p>\n<h3><b>Cost: <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The average global cost of a single breach hovering at\u00a0<\/span><a href=\"https:\/\/www.scrypt.com\/blog\/average-cost-data-breach-2017-3-62-million\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$3.62 million<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><b>Business Recovery:<\/b><\/h3>\n<p><b> <\/b><a href=\"https:\/\/www.techrepublic.com\/article\/66-of-organizations-wont-recover-after-cyberattack-study-says\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">66% of businesses<\/span><\/a><span style=\"font-weight: 400;\"> attacked by hackers weren\u2019t confident they could recover, with <\/span><a href=\"https:\/\/cybersecurityventures.com\/60-percent-of-small-companies-close-within-6-months-of-being-hacked\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">60% of small companies<\/span><\/a><span style=\"font-weight: 400;\"> folding within six months of being hacked.<\/span><\/p>\n<h3><b>Small Business Risk:<\/b><\/h3>\n<p><a href=\"https:\/\/enterprise.verizon.com\/resources\/reports\/dbir\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">28% of data breach victims<\/span><\/a><span style=\"font-weight: 400;\"> are small businesses; cyberattacks against small businesses have grown <\/span><span style=\"font-weight: 400;\">a whopping <\/span><span style=\"font-weight: 400;\">424%<\/span><span style=\"font-weight: 400;\"> from 2019 to 2020.<\/span><\/p>\n<h3><b>Consumer Demand:<\/b><\/h3>\n<p><b> <\/b><span style=\"font-weight: 400;\">According to a survey by WebsiteBuilderExpert, <\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/website-security-how-to\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">25%<\/span><\/a><span style=\"font-weight: 400;\"> of all respondent names security as there #1 priority! Adding more detail, a 2019\u00a0<\/span><span style=\"font-weight: 400;\">survey conducted by Cisco<\/span><span style=\"font-weight: 400;\">\u00a0revealed that 32% of respondents who said they care about privacy are willing to act,\u00a0<\/span><i><span style=\"font-weight: 400;\">and\u00a0have done so<\/span><\/i><span style=\"font-weight: 400;\">, by switching companies or providers because of data or data-sharing policies.\u00a0These consumers tend to be younger, more affluent, and shop more online.\u00a0<\/span><\/p>\n<h3><b>Reputation:<\/b><\/h3>\n<p><b> <\/b><span style=\"font-weight: 400;\">90%<\/span><span style=\"font-weight: 400;\"> of the Cisco survey respondents believe the ways their data is treated reflects how they are treated as customers and <\/span><i><span style=\"font-weight: 400;\">will not buy<\/span><\/i><span style=\"font-weight: 400;\"> from companies if they don\u2019t trust how their data is used.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many ways to upgrade security, with some fixes being easier than others and a wide range of pricing. You can work with an IT expert to make a security plan that\u2019s right for you and your customers. Some key activities are to:<\/span><\/p>\n<h4><b>Update your secure certificat<\/b><strong>e: <\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">A website security certificate, also known as an SSL certificate, is issued by an industry-trusted third party that indicates your website is secured using an encrypted connection. <\/span><span style=\"font-weight: 400;\">Your SSL can be displayed as a padlock in your web address bar, assuring users that your site has strong security in place.<\/span><\/p>\n<h4><b>Update all plugins and your version of WordPress regularly:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">WordPress comes with a built-in automated update system that checks for updates and shows you notifications when updates are available for WordPress plugins, themes, and WordPress core software. <\/span><a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-properly-update-wordpress-plugins-step-by-step\/#:~:text=If%20there%20are%20updates%20for,plugins%20that%20have%20updates%20available.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Here are some tips for managing plugins<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><b>Install anti-malware software:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Use reputable software\u2014such as Norton 360, Malwarebytes, or McAfee\u2014that continuously scans for and prevents malicious attacks. Be sure to keep the software updated and renew as needed.<\/span><\/p>\n<h4><b>Create and enforce strong password policies:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In addition to creating strong passwords, regularly educate employees and new staffers about security policies\u2014and enforce them. Openly communicate about their role in maintaining security, provide specific instructions, regularly reinforce policies on an ongoing basis, and takes steps to enforce policies. Instruct users on how to identify and report suspicious activities, such as unidentified email sources and pop-ups.<\/span><\/p>\n<h4><b>Run regular backups:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Consistently backing up your website will deter and help you recover more quickly from a security incident. It\u2019s one of the most powerful ways to avoid hackers gaining access to your files, overwriting them, or selling them on the dark web. Make a daily copy of website files and your databases.<\/span><\/p>\n<h4><b>Use a reputable, highly secure hosting company: <\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Hosting services offer different protection options, so pick the company that meets your company\u2019s goals. The most secure hosts are typically <\/span><span style=\"font-weight: 400;\">VPS (virtual private server) hosting plans and dedicated servers. For all hosting types, look for SSL certificates, CDNs, firewalls, and attack protection. Ecommerce hosts should offer a way to get PCI compliance that meets the Payment Card Industry Data Security Standard (<\/span><b>PCI DSS<\/b><span style=\"font-weight: 400;\">).<\/span><\/p>\n<h2 id=\"site-optimization\"><span style=\"color: #db3b10;\">Website Pain Points #9: I&#8217;m not sure if my site is optimized for mobile.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">More than half of all searches are on mobile devices. According to Google, <\/span><a href=\"https:\/\/www.doubleclickbygoogle.com\/articles\/mobile-speed-matters\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">53% of mobile users<\/span><\/a><span style=\"font-weight: 400;\"> abandon sites that take more than three seconds to load. However, the average load time for sites is <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/_qs\/documents\/2340\/bc22e_The_Need_for_Mobile_Speed_-_FINAL_1.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">19 seconds<\/span><\/a><span style=\"font-weight: 400;\"> on a 3G connection (<\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/_qs\/documents\/2340\/bc22e_The_Need_for_Mobile_Speed_-_FINAL_1.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">14 seconds<\/span><\/a><span style=\"font-weight: 400;\"> on 4G). A second issue is that websites display very differently than on smaller mobile screens. Thirdly, some types of navigation and other features can\u2019t be accessed on mobile devices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your site isn\u2019t optimized for mobile, your mobile visitors\u2019 user experience will suffer and you\u2019ll miss out on a powerful competitive edge. Further, Google now uses mobile-first indexing, displaying the mobile version of pages in its SERPs by default. As a result, sites with poor mobile experience are penalized in page ranking.\u00a0<\/span><\/p>\n<h3><span style=\"color: #db3b10;\">Here are key tips for mobile optimization:<\/span><\/h3>\n<h4><b>Responsive Design:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Use a responsive theme with flexible elements that automatically<\/span><span style=\"font-weight: 400;\"> adjust to the size of the user\u2019s device, whether desktop, laptop, tablet, or mobile.<\/span><\/p>\n<h4><b>Speed:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Test your website\u2019s speed, content display, and ease of navigation for mobile users. Ways to improve speed include optimizing images and video, minimizing code, leveraging browser caching, and reducing redirects. Use light-weight\u00a0<\/span><a href=\"https:\/\/www.brightedge.com\/blog\/get-amped-optimize-content-mobile-search\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Accelerated Mobile Pages (AMP)<\/span><\/a><span style=\"font-weight: 400;\"> for a faster loading time.\u00a0<\/span><\/p>\n<h4><b>Readability and Content Format:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Use large-size text (a font size of 16+), use high contrast between text and background, and enhance visibility for different lighting environments. Also, <\/span><span style=\"font-weight: 400;\">use smaller paragraphs to prevent mobile users from losing their place. Finally, keep important content easily accessible on a small screen.<\/span><\/p>\n<h4><b>Optimize for Touch:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Create menus, CTAs, and other clickable elements that are large enough for mobile users to easily thumb-click and optimized for touch.\u00a0<\/span><\/p>\n<h4><b>Navigation:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Create simpler nav menus that highlight the site\u2019s core functions and simplify the user\u2019s journey. Also, focus on making content easy to scroll, rather than the user having to click through multiple pages. <\/span><a href=\"https:\/\/uxplanet.org\/top-8-mobile-navigation-menu-design-for-your-inspiration-8a2d925bffc0\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">This nifty article shows various types of mobile navigation.<\/span><\/a><\/p>\n<h4><b>Extra<\/b> <b>Features and Forms:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Some features and forms, such as flash and pop-ups, are inaccessible or frustrating on some mobile devices, such a Flash and pop-ups.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Related Reading:<\/span><\/i> <a href=\"https:\/\/www.smashingmagazine.com\/2018\/08\/best-practices-for-mobile-form-design\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Here are some best practices for mobile form design<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> from Smashing magazine.<\/span><\/i><\/p>\n<h2 id=\"page-visits\"><span style=\"color: #db3b10;\">Website Pain Points #10: Visitors aren&#8217;t going to my high-value pages.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The goal of your menu, CTAs, links, and other navigational elements is to make it easy for users to find the information they want while guiding them to your high-value pages\u2014campaign landing pages, sign-up, downloads, promotional items, and the like. If they\u2019re bouncing or not converting, the culprit may be navigation that is not intuitive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If visitors can\u2019t find what they want, get distracted, or become frustrated, it\u2019s easy enough to go to your competitor\u2019s site. They may also form a negative perception that keeps them from returning or that they tell others about.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"color: #db3b10;\">Usability issues are complex, but here are some top recommendations:<\/span><\/h3>\n<h4><b>Organize your content logically.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Are your products for three distinct groups, such as hospital, financial, and industrial? Channel those groups to the appropriate sections right away by making it obvious where they \u201cbelong.\u201d If your visitors are looking for camera equipment, break up your navigation by type of product, such as digital cameras, analog cameras, lenses, and camera accessories. Will your audience want to filter by categories such as price, brand, and location? Make it easy for them to sort through your catalog in a variety of convenient ways.\u00a0<\/span><\/p>\n<h4><b>Organize your drop-downs:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"> If you have second and third-level dropdowns, place them logically under the right primary category in a way that is easy to read and understand. Again, be aware of navigational needs for mobile devices.<\/span><\/p>\n<h4><b>Purposely guide visitors:<\/b><\/h4>\n<p><b> <\/b><span style=\"font-weight: 400;\">If you want people to sign up, download, or fill out a form, make a plan to drive them to those pages. You can provide relevant links in blog articles, in emails, on social media, and more. In addition, feature those pages and actions prominently on your homepage and pages related to the topic.\u00a0\u00a0\u00a0<\/span><\/p>\n<h4><b>Create clear calls to action (CTAs): <\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Once visitors land on your site, make the most of your real estate with prominent, clear CTAs.<\/span> <span style=\"font-weight: 400;\">Some tips include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make CTAs stand out with color, context, or other design elements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make them large enough and touch-friendly for mobile engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep text simple, short, descriptive, and action-oriented.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include relevant graphics\u2014photos, a bold graphic, popping text, or a combination.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide space around the CTA for better visibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include just one or two CTAs per page to avoid distraction and confusion.<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #db3b10;\">Here are some examples that highlight these tips:<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9909 size-full\" src=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2021\/06\/CTA2-1.jpg\" alt=\"Website Pain Point Ultimate Guide 2021 CTA\" width=\"626\" height=\"208\" srcset=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2021\/06\/CTA2-1.jpg 626w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2021\/06\/CTA2-1-300x100.png 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-9910 size-full\" src=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2021\/06\/CTA2-2.jpg\" alt=\"Website Pain Point Ultimate Guide 2021 CTA\" width=\"508\" height=\"141\" srcset=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2021\/06\/CTA2-2.jpg 508w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2021\/06\/CTA2-2-300x83.png 300w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9912 size-full\" src=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2021\/06\/CTA2-4.jpg\" alt=\"Ultimate Guide 2021 CTA\" width=\"813\" height=\"269\" srcset=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2021\/06\/CTA2-4.jpg 813w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2021\/06\/CTA2-4-300x99.png 300w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2021\/06\/CTA2-4-768x254.png 768w\" sizes=\"(max-width: 813px) 100vw, 813px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9911 size-full\" src=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2021\/06\/CTA2-3.png\" alt=\"Ultimate Guide 2021 CTA1\" width=\"810\" height=\"167\" srcset=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2021\/06\/CTA2-3.png 810w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2021\/06\/CTA2-3-300x62.png 300w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2021\/06\/CTA2-3-768x158.png 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<h2 id=\"update-wordpress\"><span style=\"color: #db3b10;\">Website Pain Points #11: I&#8217;m not sure if I need to update WordPress, or how to do it.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Falling behind on installing the <a href=\"https:\/\/www.youtube.com\/watch?v=0bfdoUptD9Q\" target=\"_blank\" rel=\"noopener\">latest version of WordPress<\/a> can result in a variety of problems. Developers are always working on improving WordPress by fixing bugs, adding new features, improving performance, enhancing existing features, and staying up to date with industry standards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most crucial reasons for updates is for security.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/ultimate-guide-to-upgrade-wordpress-for-beginners-infograph\/#:~:text=First%2C%20log%20in%20to%20the,button%20to%20initiate%20the%20update.\"><span style=\"font-weight: 400;\">This WordPress for Beginners article provides all the how-to information<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Eew3oHZsE6\"><p><a href=\"https:\/\/www.ladybugz.com\/best-boston-seo-company-for-your-business\/\">Choosing the Best Boston SEO Company for your Business<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Choosing the Best Boston SEO Company for your Business&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/best-boston-seo-company-for-your-business\/embed\/#?secret=1SRBnX5Yea#?secret=Eew3oHZsE6\" data-secret=\"Eew3oHZsE6\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2 id=\"html-or-cms\"><span style=\"color: #db3b10;\">Website Pain Points #12: I don&#8217;t know whether to build my site with HTML or a content management system (CMS).<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The key benefit of building a site from scratch using HTML is that the sky\u2019s the limit. Doing all your own coding makes absolutely everything possible\u2014as long as you have enough time and a big enough budget. However, many web developers stick to WordPress\u2014which is highly customizable and can generally be completed in less time and at a lower budget. Some of the biggest sites in the world use WordPress, and so can you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you build your website on a CMS platform like WordPress, you can choose from a nearly endless array of pre-built design templates, create and manage digital content, and work with a user-friendly interface. While there are other CMS systems, <\/span><span style=\"font-weight: 400;\">WordPress\u00a0is the world&#8217;s\u00a0most\u00a0popular, with over <\/span><a href=\"https:\/\/kinsta.com\/blog\/wordpress-statistics\/#:~:text=WordPress%20is%20the%20world's%20most,share%20in%20the%20CMS%20market\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">60% of the CMS market<\/span><\/a><span style=\"font-weight: 400;\"> (Other CMS systems include <\/span><span style=\"font-weight: 400;\">Drupal, Joomla, and Squarespace).\u00a0<\/span><span style=\"font-weight: 400;\">WordPress\u00a0powers <\/span><a href=\"https:\/\/kinsta.com\/blog\/wordpress-statistics\/#:~:text=WordPress%20is%20the%20world's%20most,share%20in%20the%20CMS%20market\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">34% of all websites<\/span><\/a><span style=\"font-weight: 400;\"> on the internet!<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"f9xbiCiiMj\"><p><a href=\"https:\/\/www.ladybugz.com\/why-wordpress-is-the-best-platform-for-your-enterprise-level-website\/\">Is WordPress Best as a Platform for Your Corporate Website?<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Is WordPress Best as a Platform for Your Corporate Website?&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/why-wordpress-is-the-best-platform-for-your-enterprise-level-website\/embed\/#?secret=2Jb2phyXbD#?secret=f9xbiCiiMj\" data-secret=\"f9xbiCiiMj\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><span style=\"color: #db3b10;\">Some common reasons to switch from HTML to a CMS are:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s a code-free way to create, manage, and modify content on your website.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You don\u2019t want to contact your developer every time you want to make changes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CMS platforms offer companies more direct control over the content on your website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CMS plugins make it easy to add new functionality.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Those with some technical background (and a lot of patience) can build a WordPress site on their own\u2014especially if it\u2019s a simple site with just a few pages. However, it\u2019s robust enough that a developer can create almost any design, functionality, and interactive elements you could want. Once your site is built, you can update it to your heart\u2019s content\u2014on your own, with a WordPress expert, or through your interactive agency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are three ways to convert your site: manually starting from scratch, recreating your site using a WordPress theme, or importing your content with a plugin.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Related Reading: <\/span><\/i><a href=\"https:\/\/websitesetup.org\/html-to-wordpress\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Here\u2019s an article discussing conversion options<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<h2><span style=\"color: #db3b10;\">Website Pain Points #13: My website breaks when I update it (or when it is automatically updated).<\/span><b>\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This is painful indeed and can be caused by updates to the WordPress core, your theme, or plugins. Installing updates regularly make it easier to track down problems caused by updates and makes you less vulnerable to hacking. However, many updates happen automatically, outside of your control.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your website \u201cbreaks\u201d when new upgrades are installed, on your own or automatically, there\u2019s a chance that the core, plugins, or themes are old. It\u2019s unusual that the problem is with the WordPress core itself\u2014although this can happen with a major update. It\u2019s more likely that your theme or plugin is an old version.\u00a0<\/span><\/p>\n<h3><span style=\"color: #db3b10;\">Here are some avenues to explore:<\/span><\/h3>\n<h4><b>Upgrade your plugins:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If you suspect a plugin, look online to see if other people have had the problem, check with the developer, or disable the plugin (or revert to a previous version), or hire a developer to figure it out.<\/span><\/p>\n<h4><b>Upgrade your theme:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If you made changes to your theme, an update can override these changes. Avoid making changes directly to your theme unless you\u2019re a real pro. If a WordPress expert can\u2019t successfully troubleshoot the problem, you made need to choose a new theme that supports the current version of the WordPress core and plugins.\u00a0<\/span><\/p>\n<h4><b>Design a new Website:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"> Some problems are beyond fixing\u2014or may be too costly to fix. It may be time to design a new site, which can be a blessing in disguise. While needing to create a new site unexpectedly, there\u2019s no choice but to use this opportunity to create a spectacular site that is infinitely better than your old site.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"mHtD1Ep0fq\"><p><a href=\"https:\/\/www.ladybugz.com\/marrying-seo-with-ux-for-page-rankings-traffic-and-retention\/\">Marrying SEO with UX: A Winning Combination<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Marrying SEO with UX: A Winning Combination&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/marrying-seo-with-ux-for-page-rankings-traffic-and-retention\/embed\/#?secret=avwD0pVM2R#?secret=mHtD1Ep0fq\" data-secret=\"mHtD1Ep0fq\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><b>Onto a new topic: SEO and analysis of website pain points.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are many SEO topics to cover (and multiple pain points), and we\u2019ll go through them one by one.<\/span><\/p>\n<h2 id=\"figuring-out-seo\"><span style=\"color: #db3b10;\">Website Pain Points #14: I&#8217;m not certain if it&#8217;s worth the trouble to figure out SEO.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You don\u2019t pay for traffic generated by searches on Google or other search engines. This organic traffic is generally higher quality than paid ads, so it\u2019s in any organization\u2019s best interest to optimize their website for search engines. With Google having the lion\u2019s share of search, we\u2019ll just say \u201cGoogle\u201d instead of \u201csearch engine.\u201d As a website owner, your goal is to optimize your site so that your webpages rank in the top position for a search term that is important to your business. This is called search optimization, or SEO for short.<\/span><\/p>\n<h3><span style=\"color: #db3b10;\">The reason people care about SEO so much is:<\/span><\/h3>\n<h4><b>By Page Rank:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The\u00a0first\u00a0organic\u00a0result\u00a0in Google\u00a0Search\u00a0has an average\u00a0click-through rate (clicks divided by impressions) of <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-first-page-clicks\/374516\/#:~:text=A%20study%20of%20billions%20of,on%20the%20first%20organic%20result.&amp;text=The%20first%20organic%20result%20in,to%20a%20newly%20published%20study.\"><span style=\"font-weight: 400;\">28.5%,<\/span><\/a><span style=\"font-weight: 400;\"> while position #2 gets <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-first-page-clicks\/374516\/#close\"><span style=\"font-weight: 400;\">15.7%.<\/span><\/a><span style=\"font-weight: 400;\"> From there it drops steeply\u2014with position #10 earning only <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-first-page-clicks\/374516\/#close\"><span style=\"font-weight: 400;\">2.5%.<\/span><\/a><\/p>\n<h4><b>By Page:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">According to Moz, the\u00a0first page\u00a0of\u00a0Google\u00a0captures 71% of search traffic\u00a0clicks\u00a0and has been reported to be as high as 92% in recent years.\u00a0Second page results are only 6%!<\/span><\/p>\n<h4><b>By Leads:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"> 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads. (<\/span><a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/3476323\/State%20of%20Inbound%202018%20Global%20Results.pdf\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The basic process for page ranking starts with Google\u2019s crawler (known as Googlebot) scanning every page it can find on the Internet. It then parses each page\u2019s content to determine how to store the data, called indexing. Finally, Google\u2019s secret algorithm takes into account hundreds of factors to which pages to serve up on the search engine results page (SERP), in priority order (page rank). Google\u2019s search algorithm is designed to make it easy for searchers to find the most relevant, valuable pages.\u00a0<\/span><\/p>\n<h3><span style=\"color: #db3b10;\">In the broadest of terms, these are the three steps to successfully optimizing your webpages:<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Setting up your website and pages so the Google crawler (or Googlebot) finds your pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use your best knowledge of the algorithm to optimize your page so that crawlers giving it a top position, ahead of competing pages.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make your page listing (snippet) attractive to your audience with a good url, SEO title (the blue clickable link), and meta description (the short paragraph under the page title).<\/span><\/li>\n<\/ol>\n<h3><span style=\"color: #db3b10;\">How do you know if your SEO efforts are paying off?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For SEO, you\u2019ll need to determine which website performance metrics matter to you (for example search visibility, new or return traffic, and conversions), how to set goals, how to analyze performance, and how to refine your site to better meet these goals over time. Without a definitive plan that includes these elements, it will be a struggle to improve your results.\u00a0<\/span><\/p>\n<p>https:\/\/www.ladybugz.com\/your-must-have-monster-seo-checklist-for-2021\/<\/p>\n<h2 id=\"correct-seo&quot;\"><span style=\"color: #db3b10;\">Website Pain Points #15: I don&#8217;t know if my site is built the right way for SEO.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to an overall SEO strategy there are three areas to address. The first is on-page SEO, which is what your visitors see. The second is off-page SEO, which focuses on getting referred traffic from other sites, or backlinks. The final area is technical SEO, which relates to the back-end architecture and site code.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A successful SEO strategy uses all three types of SEO, with each type reinforcing the other. If you haven\u2019t been paying close attention to any one of these areas, you need to create an integrated plan that incorporates each of these three areas.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"IYidb5nVrb\"><p><a href=\"https:\/\/www.ladybugz.com\/seo-metrics-to-ask-your-seo-agency\/\">SEO Metrics Your Digital Agency Should Track<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;SEO Metrics Your Digital Agency Should Track&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/seo-metrics-to-ask-your-seo-agency\/embed\/#?secret=748qyppKBz#?secret=IYidb5nVrb\" data-secret=\"IYidb5nVrb\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><span style=\"color: #db3b10;\">Keywords &#8211; what&#8217;s the fuss?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Optimizing your site for SEO requires a keyword strategy that helps you compete for page ranking on important search terms, called keywords. In Google\u2019s most recent algorithms, the importance of keywords has decreased, while the importance of context has increased. Nonetheless, keywords are still an essential part of SEO that cuts across front-end, off-page, and back-end SEO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are endless articles and countless opinions about SEO. We\u2019re not going to delve too deeply into the subject in this guide, but let\u2019s still cover the basics:<\/span><\/p>\n<h4><b>Research long-tail keywords:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Based on topics that are important to your business, you\u2019ll need to identify the keywords and phrases that you can realistically compete for. As an example, unless you\u2019re an enormous, brand-name company, you\u2019ll be hard-press to compete for a large category term, such as \u201cwomen\u2019s shoes\u201d or \u201cdigital cameras.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your best bet is to focus on long-tail keywords that offer more detail, such as \u201cwhere do I find discount women\u2019s dress shoes in Pasadena.\u201d The term will be less popular but more competitive, so you\u2019ll be more likely to rank for it. In addition, use natural-sounding language, which leverages the growing number of people using voice search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can begin your keyword research with <\/span><span style=\"font-weight: 400;\">the free\u00a0<\/span><a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Keyword Planner<\/span><\/a><span style=\"font-weight: 400;\">, which shows you keywords related to your business, average monthly search numbers, and costs for targeting on AdWords\u2014which are indicators of competitiveness.\u00a0<\/span><\/p>\n<h4><b>Conduct competitor analysis:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You can do SEO competitive research to see what other companies in your niche are ranking for, then go to their website and see how they do it\u2014similar to reverse engineering. See if you can find keywords that fill in the gap that you can realistically rank for. You can do the same sort of research on your competitors\u2019 links and content.<\/span><\/p>\n<h4><b>Install Yoast SEO:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"> One of the most user-friendly optimization apps is the Yoast SEO plugin, which has a robust free version and a premium version with some extras. Yoast helps optimize content, prepare your Google snippet, and get a readability analysis. And at no cost, it\u2019s a bargain!\u00a0 \u00a0<\/span><\/p>\n<h4><b>Review your content:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">We might get tired of the phrase Content is King, but it certainly is. Page ranking and user experience absolutely revolve around content. Make it professional, relevant to your audience, and a valuable resource. This will increase traffic, shares, return visitors, and engagement. Once your reputation is established, people will be more likely to click on content published by your company.<\/span><\/p>\n<h2 id=\"optimize-my-site-for-google\"><span style=\"color: #db3b10;\">Website Pain Points #16: I don&#8217;t know how to start optimizing my site for Google.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the best ways to get started is to know where you stand. There are many analytical tools, but Google Analytics is the logical place to start. This free service provides information on who is coming to your site, where they are coming from, what device they are using, and other vital stats. It\u2019s not difficult to learn the basics of how Google Analytics. Jump right in or take a tutorial. Take steps to set benchmarks, understand traffic trends, compare your key metrics to previous time periods, and more.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"i8Gf7S24aM\"><p><a href=\"https:\/\/www.ladybugz.com\/googles-core-updates-for-seo\/\">Being Affected by Google\u2019s Core Updates for SEO? Here&#8217;s How you can Leverage it.<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Being Affected by Google\u2019s Core Updates for SEO? Here&#8217;s How you can Leverage it.&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/googles-core-updates-for-seo\/embed\/#?secret=9c7F8inXS1#?secret=i8Gf7S24aM\" data-secret=\"i8Gf7S24aM\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2 id=\"website-visitors\"><span style=\"color: #db3b10;\">Website Pain Points #17: I don&#8217;t have a handle on who is visiting my website.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tracking who is coming to your site from organic search is one of the most basic metrics. It\u2019s not just the quantity of visitors, but also the quality of visitors\u2014visitors who engage with your site, convert on your high-value pages and ultimately make a purchase. If you\u2019re getting low-quality traffic, you\u2019ll get people who just stay for a minute, bounce around aimlessly, and never convert. Google Analytics will be very helpful in finding out who you are attracting and giving you insights to attract the visitors you want.\u00a0<\/span><\/p>\n<h2 id=\"backlinks\"><span style=\"color: #db3b10;\">Website Pain Points #18: Other sites aren\u2019t linking to mine, so I\u2019m missing out on backlinks.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most powerful SEO strategies is backlinking, which is one of <a href=\"https:\/\/www.ladybugz.com\/googles-december-2020-core-update-for-seo\/\">Google\u2019s direct ranking factors<\/a>. Also known as inbound links, they refer to any traffic coming from any URL other than your own. The best backlinks are from highly trusted, authoritative sites with high traffic volume. Why? Google takes it as a sign of your authority when a well-respected site trusts you enough to refer its visitors to you. Note that backlinks or traffic from \u201clink farms\u201d or from disreputable sites can even hurt you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most effective way to get backlinks is by publishing high-quality content that people running other sites determine will be valuable to their audience. Some of the most popular and successful content to gain backlinks include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Original studies, surveys, and research<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visual content, such as infographics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">News and trending topics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guest columns\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promoting content in social media platforms, including Facebook, Twitter, and LinkedIn Groups<\/span><\/li>\n<\/ul>\n<h2 id=\"traffic\"><span style=\"color: #db3b10;\">Website Pain Points #19: I\u2019m not getting enough traffic.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve talked about some reasons why traffic can be low. For example, if your site is slow, people may click away before your page is even displayed. Or you get a low page rank because your site isn\u2019t properly optimized. Perhaps your snippet on Google is unappealing. Or, you aren\u2019t promoting your content so it doesn\u2019t have proper exposure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s disheartening when you\u2019ve put together a website or a marketing campaign and you don\u2019t pull in any traffic. Based on some of the reasons above, let\u2019s take a stroll through some of the strategies you can use to boost traffic.<\/span><\/p>\n<h3><b>Conduct an SEO audit:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you don\u2019t know where to start, or if you know your site is not ideally optimized, a professional can help you conduct an <a href=\"https:\/\/www.mgt-commerce.com\/blog\/seo-audit-for-ecommerce-site\/\">SEO audit for your eCommerce site<\/a> or any other websites. The audit will uncover information about your site\u2019s structure, keyword use, images and video, user experience, and other key areas that can affect your traffic volume.<\/span><\/p>\n<h3><b>Write for small audience segments: <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t try to write an article for a \u201cgeneral audience.\u201d You\u2019ll end up with bland, generic information that doesn\u2019t interest anyone. Instead target a small segment so you can create meaningful, specific content. Identify and understand their concerns, problems, and information needs. Identify what will make their lives or jobs easier. Find gaps in the information they need. Write about what matters to them from their perspective\u2014and stay away from meaningless fluff.\u00a0<\/span><\/p>\n<h3><b>Create engaging content:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Creating compelling content is probably the single most important factor in getting people to stay on your site, share content, and become returning visitors. Whether you\u2019re talking about content on blogposts, webpages, videos, or an infographic, make it count. Professional, relevant, high-value content is what makes your site hum. When your content returns positive user signals to Google, you\u2019ll get the kind of boost that nothing else will accomplish.<\/span><\/p>\n<h3><b>Optimize your site on the front end:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Even if you\u2019re not a technical guru, there are plenty of ways to optimize on the front end, such as providing alt text for your images, using heading structures in a keyword-friendly way, avoiding dense text, and other fairly simple fixes.<\/span><\/p>\n<h3><b>Analyze your competition:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We discussed this topic above but, in short, learning what your competition is doing right can give you tips for optimizing your own website.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Related Reading: <\/span><\/i><a href=\"https:\/\/www.ladybugz.com\/25-major-website-pain-points-an-ultimate-guide-for-2022\/\"><i><span style=\"font-weight: 400;\">Here\u2019s a good article from Moz<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that includes a competitor analysis template.\u00a0<\/span><\/i><\/p>\n<h3><b>Use the power of Social Media:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"> Start with great content. Then promote, promote, promote. The more eyeballs see quality blog articles and content from you, the more shares it will receive\u2014and the more potential prospects and leads will land on your site. Consider where your prospects consume media to determine if you should put your efforts into Facebook, LinkedIn, Instagram, or other social platforms. If you don\u2019t plan on posting on a particular platform, don\u2019t include the widget on your website\u2014ghosting on your own channel is not a good look.<\/span><\/p>\n<h3><b>Get a guest blog spot:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Guest blogging on a trusted industry blog introduces you to a new, relevant audience. If they respect the site you guest blog on, that respect transfers over to you\u2014making them a high-quality lead.\u00a0Becoming a guest blogger may be a one-time thing and, if it works out well, you might be able to expand your guest blogging into a regular gig.\u00a0<\/span><\/p>\n<h3><b>Send an email newsletter:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your email newsletter goes to people who know you and are interested in what you have to say or the products your offer. It\u2019s the perfect place to provide links to your blog articles, product promotions, content marketing landing pages, or other high-value pages.<\/span><\/p>\n<h3><b>Add blog posts to your email signature:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Why not add links to a few of your recent or most popular blog articles right on your email signature? Because of spam, hacks, and viruses, many people don\u2019t open emails from unknown sources. If people have opened your email, they most likely know about your company or have some type of relationship with you. If your email offers something valuable, they are more likely to click your link.<\/span><\/p>\n<h3><b>Promote content in industry groups or your community:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Get in front of industry colleagues and influencers to showcase your expertise. As an educated audience, they will be most interested in in-depth articles, white papers, research, studies, expert opinions, and downloadable resources. Post this content on Facebook, LinkedIn groups, and other places your peers go for industry information.\u00a0<\/span><\/p>\n<h3><b>Focus on local search with citations and directories:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you have a local business, especially a storefront, there\u2019s nothing more important than being visible when a potential customer is looking for a service and enters your product category plus the name of your town or \u201cnear me\u201d into their browser. To get found, create a citation\/directory program.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, here are definitions of each:<\/span><\/p>\n<h4><b>Citation:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Anytime your name, address, and phone number (NAP) are mentioned by local websites, review platforms, local directors, blogs, social media pages, and even your own website.\u00a0<\/span><\/p>\n<h4><b>Directory:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Lists of business websites are categorized into different industries or niche areas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While NAP is the most basic information, others let you provide maps, services, hours of operation, images, reviews, and various business attributes. Some directories are more general than others, with some focusing on industries and specific localities. Some are free, and some require payment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citations boost local SEO and earn referral traffic from other sites. The very first action is adding a listing to <\/span><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google My Business<\/span><\/a><span style=\"font-weight: 400;\">, which offers a free business profile that is connected with Google Search and Google Maps. Other basic directories are Bing Maps, Facebook, Yelp!, Localeze, and <\/span><a href=\"https:\/\/www.yellowpages.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Yellow Pages<\/span><\/a><span style=\"font-weight: 400;\"> (YP).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out your directory and citation listing at least several times a year to make sure they are up-to-date and consistent with each other. You can do this manually or with an automated citation checker app. <\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"H49KYAji72\"><p><a href=\"https:\/\/www.ladybugz.com\/local-seo-made-easy\/\">Local SEO Made Easy &#8211; Tips To Get Your Business Found<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Local SEO Made Easy &#8211; Tips To Get Your Business Found&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/local-seo-made-easy\/embed\/#?secret=qRz4XgRJ4p#?secret=H49KYAji72\" data-secret=\"H49KYAji72\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2 id=\"local-competition\"><span style=\"color: #db3b10;\">Website Pain Points #20: Local competition is fierce.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You have done your homework with directories and citations, as discussed in the section above. However, enormous local competition requires you to do more.<\/span><\/p>\n<h3><span style=\"color: #db3b10;\">Here are some additional ideas:<\/span><\/h3>\n<h4><b>Get Reviews:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">People care about what other people think. Having positive reviews builds local trust in your business and encourages your neighbors to \u201cgive you a shot.\u201d You can try several techniques to encourage reviews For example, ask for customers\u2019 email addresses and send a friendly follow-up thanking them for their business\u2014and ask that they provide a review (and give how-to directions). You can request that they write a review at the bottom of a receipt, on your website or social channel, or simply mention how much you would appreciate their reviewing your business.<\/span><\/p>\n<h4><b>Create local web pages:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Did you know that <\/span><a href=\"https:\/\/www.adnews.com.au\/opinion\/why-local-will-win-for-brands-in-2020#:~:text=According%20to%20the%20data%2C%2072,target%20a%20specific%20local%20audience.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">72%<\/span><\/a><span style=\"font-weight: 400;\"> of brand engagement happens on local pages? These are stand-alone webpages that are highly individualized with information related to a specific business location. Local pages increase your total number of impressions, boost organic search traffic (especially on mobile), and give you a better chance of ranking above your neighboring competitor.\u00a0<\/span><\/p>\n<h4><b>Create local blog pages:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Blogging isn\u2019t just for large companies. Perhaps the main reason people blog is to increase search traffic\u2014and you can do that on a local level. Write blogs that will appeal to your local customer base with topics like local or company news. In addition to SEO, local blog pages can build backlinks with other local businesses. Two words of wisdom: first, make sure your blogs are high quality. Second, if you don\u2019t have the resources to blog regularly, at least several times a month, wait until you can be consistent.<\/span><\/p>\n<h2 id=\"keyword-ranking\"><span style=\"color: #db3b10;\">Website Pain Points #21: My web pages aren\u2019t ranking for my keywords.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you never come up on top of the search page, no one can find you! If you need to raise your page rank, reexamine how your website is organized, your SEO strategy, your content, and your ability to create pages optimized for search.\u00a0<\/span><\/p>\n<h4>Improve your site structure:<\/h4>\n<p><span style=\"font-weight: 400;\">The basic architecture of your website will affect how Google crawls and ranks pages. Your main focus should be on UX (user experience).<\/span><\/p>\n<h3>Here are some UX tips:<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a logical, consistent structure for your website\u2019s top menu items and sub-pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure pages flow seamlessly together for a natural user journey.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop navigation and interactive elements that are intuitive and easy to use.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan for a link structure that is comprehensive and guides users to relevant content, resources, and high-value pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design a fairly flat structure so that users don\u2019t need any more than one to three clicks to get to a page.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make page topics discrete and avoid redundancy between pages.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design for mobile, which accounts for half of all searches.<\/span><\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"mHtD1Ep0fq\"><p><a href=\"https:\/\/www.ladybugz.com\/marrying-seo-with-ux-for-page-rankings-traffic-and-retention\/\">Marrying SEO with UX: A Winning Combination<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Marrying SEO with UX: A Winning Combination&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/marrying-seo-with-ux-for-page-rankings-traffic-and-retention\/embed\/#?secret=avwD0pVM2R#?secret=mHtD1Ep0fq\" data-secret=\"mHtD1Ep0fq\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2 id=\"site-bouncing\"><span style=\"color: #db3b10;\">Website Pain Points #22: People are \u201cbouncing\u201d off my site.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve talked about ways to improve organic traffic and create a positive user experience. The flip side is how to reduce the bounce rate. This metric represents the percentage of visitors who leave the site after viewing only one page. Bounce rate can reflect a variety of problems, the primary being poor user experience, bad content, and unclear calls to action (CTAs).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that there is no single \u201cgood\u201d bounce rate. Average ranges differ by industry, B2B versus B2C, e-commerce sites, blogs, type of page, and other variables. You can get a general idea of a target goal based on your industry niche and measure where you are at a point in time as a benchmark.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check your bounce rate regularly in conjunction with your other metrics to get a sense of where you can make improvements. Also, identify which landing pages people bounce from as a way to pinpoint problem spots. You can also look at pages where people spend a long time to see what is keeping them there.<\/span><\/p>\n<h2 id=\"visitors-arent-staying-on-the-website\"><span style=\"color: #db3b10;\">Website Pain Points #23: Visitors aren\u2019t staying on the Website.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sometimes visitors don\u2019t officially bounce. At the same time, they don\u2019t stay long either.\u00a0This isn\u2019t always a bad sign. For example, they may just want your phone number so they can call you. Or they go to a specific form to order something, sign up for your newsletter, download a white paper, or read a blog article. These can all be positive points of conversion. The problem arises when visitors leave quickly without interacting or converting.<\/span><\/p>\n<h3><span style=\"color: #db3b10;\">Here are some questions to explore if you have poor retention:<\/span><\/h3>\n<h4><b>Are you delivering relevant content?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Your Google snippet may get the right audience to click. However, if you don\u2019t deliver what your Google snippet promises, users will find the content irrelevant and leave.\u00a0<\/span><\/p>\n<h4><b>Are you targeting the right audience?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"> Your snippet may be too general, bringing in a lot of stray traffic that fails to convert. Narrow your content to answer the questions of the people who matter most to your business.<\/span><\/p>\n<h4><b>Is your content valuable?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have anything interesting to say, if what you say is written poorly, if it\u2019s outdated, or if your content has other issues that don\u2019t meet user expectations, they\u2019ll leave in a hurry.<\/span><\/p>\n<h4><b>Are you providing additional resources?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"> Your internal linking strategy and CTAs should provide a range of ways for users to find out more about their topic of interest. The more valuable resources you offer, the longer they\u2019ll stay.\u00a0<\/span><\/p>\n<h4><b>Are you optimizing for engagement?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Refining your website\u2019s results requires gaining insight into how users behave and interact with your site. We\u2019ve already discussed several positive user signals. Add to that:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Pages per session<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Average Session Duration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Returning Visitors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Time on page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Exit rate and top exit pages<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Many of these metrics are easily accessible through Google Analytics.\u00a0<\/span><\/p>\n<h2 id=\"converting-website-traffic\"><span style=\"color: #db3b10;\">Website Pain Points #24: My website traffic isn\u2019t converting<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you have good traffic volume but your conversion rate is low\u2014they\u2019re not signing up, making comments, downloading, or buying\u2014your message might be off-track. You may not have a clear understanding of what an audience segment truly values in the category (cost, quality, trendy, etc.). Or maybe you haven\u2019t communicated your USP (unique selling proposition) convincingly. Another possibility is that your navigation, internal linking strategies, or CTAs aren\u2019t driving visitors to points of conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most typical reason why leads don\u2019t convert\u2014to sales in particular\u2014is that you\u2019ve attracted low-quality leads or tire-kickers. You may also be creating content geared toward leads at the top of the funnel who are not at the decision-making stage of their buyer journey.\u00a0<\/span><\/p>\n<h3>In this situation, you can follow several paths:<\/h3>\n<p><span style=\"font-weight: 400;\">First, you can focus on creating content that is more relevant to leads who are closer to purchase. You can also create branding messaging and provide resource that educate and create positive feelings among leads who are early in the buyer\u2019s process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Second, you can create separate messages and content for leads in various stages of the sales cycle. You might consider developing drip campaigns to move leads from awareness to interest, to evaluation, to decision-making, and ultimately to purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Third, look at your presentation in the purchasing stage. Are your forms easy to complete? Do you have messages that reinforce value? Is your sales information\u2014such as pricing and product attributes\u2014easily accessible during the purchase?<\/span><\/p>\n<h2 id=\"hire-a-web-designer\"><span style=\"color: #db3b10;\">Website Pain Points #25: I don\u2019t know the best way to find a qualified web designer.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your website could be past its prime\u2014with the wrong look, old content, and lack the functionality and scalability needed for your growing business.\u00a0 And worst of all, it\u2019s just not bringing in new leads and customers.\u00a0 Doing a major refresh or creating an entirely new website is a big investment of time and money. To get the best return on your investment, you\u2019ll need a web team that can take you from start to finish\u2014and ultimately delivering a high-performing website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve never hired a website designer, developer, or interactive company, here are suggestions for how to find one that suits your needs:\u00a0<\/span><\/p>\n<h3>Look online:<\/h3>\n<p><span style=\"font-weight: 400;\">If you want a look that is in line with other sites in your niche, find websites you like and contact the designer. If you want to stand out from the competition with a look that\u2019s out of the ordinary, explore websites in other industries to get ideas. And, of course, look at digital agency websites to check out their portfolio and see how they represent themselves.<\/span><\/p>\n<h3>Talk to your peers:<\/h3>\n<p><span style=\"font-weight: 400;\"> Talk to colleagues in your industry or other industries and get the names of interactive agencies they have worked with. You\u2019ll find potential candidates (or even to find out who to stay away from!)<\/span><\/p>\n<h3>Know what you want:<\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to give details in your first conversation with an agency, but make sure you\u2019re on the same page. Think about what you like and don\u2019t like about your current website, why you want to change it, how big a site you need, what kind of look, and general functionality. Have a budget range in mind. <\/span><span style=\"font-weight: 400;\">(Ladybugs has a blog article on this\u2014I think)<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3>Look for Fit:<\/h3>\n<p><span style=\"font-weight: 400;\">Your website is a big project. For good communication, results, and enjoyment of the process, look for a team that\u2019s a good fit for your organization. Move onto a new candidate if the design company doesn\u2019t listen to you, doesn\u2019t understand marketing goals, doesn\u2019t have referrals, doesn\u2019t offer options, and can\u2019t produce a WordPress site that you can adjust on your own. It may take several conversations with different agencies to make your decision, but it\u2019s time well spent.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"sRsNugCIwS\"><p><a href=\"https:\/\/www.ladybugz.com\/best-seo-practices-2018-to-change-in-2024\/\">Best SEO Practices From 2018 You Need to Change in 2024<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Best SEO Practices From 2018 You Need to Change in 2024&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/best-seo-practices-2018-to-change-in-2024\/embed\/#?secret=0oN9XGlmIS#?secret=sRsNugCIwS\" data-secret=\"sRsNugCIwS\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2>We Hope You Found Website Pain Points Ultimate Guide &amp; How to Fix Them Helpful!<\/h2>\n<p><span style=\"font-weight: 400;\">We hope you\u2019ve enjoyed this guide and can use it to solve some of the pain points caused by your website. There are many options for improving your website. If you have the expertise, you can do some tweaking on your own. If not, there are experts of all types who can help create the website your business needs.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Websites are a frustrating pain point for many companies, and overall it can be broken down into many different website pain points. Website challenges seem pronounced because the success of your business is affected by the success of your website. The ability to create traffic, retain visitors, get return visitors, and convert leads is pivotal [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","spc_primary_category":393},"categories":[83,314,1,393,394,39],"tags":[376,375,373,374],"class_list":["post-9904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-seo","category-web-development","category-website-support-maintenance","category-website-accessibility","category-wordpress-design","tag-fix-your-website","tag-website-pain-points","tag-website-support","tag-website-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website Pain Points Ultimate Guide &amp; How to Fix Them<\/title>\n<meta name=\"description\" content=\"Website Pain Points and an ultimate guide to help you tackle these issues, or find an interactive company that can assist you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ladybugz.com\/25-major-website-pain-points-an-ultimate-guide-for-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is your website causing you pain? 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