{"id":9896,"date":"2021-06-01T17:33:23","date_gmt":"2021-06-01T21:33:23","guid":{"rendered":"https:\/\/www.ladybugz.com\/?p=9896"},"modified":"2025-10-06T07:48:12","modified_gmt":"2025-10-06T11:48:12","slug":"seo-metrics-to-ask-your-seo-agency","status":"publish","type":"post","link":"https:\/\/www.ladybugz.com\/seo-metrics-to-ask-your-seo-agency\/","title":{"rendered":"SEO Metrics Your Digital Agency Should Track"},"content":{"rendered":"<h2><span style=\"color: #db3b10;\">Top SEO Metrics Your Digital Agency Should Track<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your website looks great, and you\u2019re seeing an uptick in traffic thanks to your SEO Metrics. But how much (and who) is coming from search engines, are they converting, and how can you improve results over time? You hired an SEO (search engine optimization) agency to help you find these answers and more.\u00a0<\/span><\/p>\n<p>https:\/\/www.ladybugz.com\/your-must-have-monster-seo-checklist-for-2021\/<\/p>\n<h2><span style=\"color: #db3b10;\">How important are SEO Metrics to my results?<\/span><b>\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As you consider how much of an investment to make in SEO consider this:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pages ranking in the first position on a search engine results page (SERP) get an average of\u00a0<\/span><span style=\"font-weight: 400;\">31.52% of the clicks<\/span><span style=\"font-weight: 400;\">\u00a0on desktop computers, and 24.05% of the clicks on mobile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The first position has an average click-through rate (CTR) of <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-first-page-clicks\/374516\/#close\"><span style=\"font-weight: 400;\">28.5%<\/span><\/a><span style=\"font-weight: 400;\"> (somewhat less on mobile), while the tenth position only gets a 2.5% click-through rate.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As the numbers show, page rank is crucial if you want people to find you on Google\u2014and a data-driven approach is the best way to get there. Understanding the ABCs of SEO metrics isn\u2019t rocket science. But it takes time to monitor, analyze, make insightful recommendations, and execute strategies. That\u2019s where your SEO agency comes into the picture.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have a role to play, too. By <a href=\"https:\/\/www.ladybugz.com\/5-key-social-media-metrics-to-track\/\">understanding the metrics below<\/a>, you can ask the right questions and become a full partner in improving your organic search results.\u00a0<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"BB0S75FrIQ\"><p><a href=\"https:\/\/www.ladybugz.com\/5-key-social-media-metrics-to-track\/\">Five Key Social Media Metrics to Track<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Five Key Social Media Metrics to Track&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/5-key-social-media-metrics-to-track\/embed\/#?secret=cBIdybb0Ie#?secret=BB0S75FrIQ\" data-secret=\"BB0S75FrIQ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"color: #db3b10;\">SEO Metrics #1: Organic Traffic<\/span><\/h2>\n<h3><i><span style=\"font-weight: 400;\">How much organic traffic am I getting?<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Unlike traffic from paid ads, unpaid search traffic (also called organic search) relies on <a href=\"https:\/\/www.ladybugz.com\/killer-growth-hacking-trends-to-adopt-in-2016\/\">optimizing each web page<\/a> for Google\u2019s web crawler and search algorithm. The objective is for Google to determine that your webpage is the most relevant, valuable match for a particular user search\u2014and give it a higher \u00a0 PageRank than competing pages on the search engine results page (SERP).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking your overall organic traffic is the most basic way to see if your <a href=\"https:\/\/www.ladybugz.com\/seo-is-not-for-dummies-why-you-need-to-up-your-seo-game-and-how-to-do-it\/\">SEO strategy<\/a> is working, identify strengths and weaknesses, and take steps toward continuous improvement. Looking at this metric in conjunction with other metrics can provide valuable insights into these and other areas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The effectiveness of your inbound campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which blog posts are drawing the most traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The quality and relevancy of the traffic you get from various channels and media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How better to invest in site content, advertising, or other forms of engagement<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #db3b10;\">SEO Metrics #2: New and Returning Visitors<\/span><\/h2>\n<h3><i><span style=\"font-weight: 400;\">Do I have more new or repeat visitors from search?<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">New and returning visitors have different expectations, behaviors, and interactions. Your SEO plan and content should find different ways to target each of these groups to build up new leads, return visitors, and repeat customers\u2014and move all visitors along the path to purchase. The next step? Seeing how each of these groups convert on your site.<\/span><\/p>\n<h2><span style=\"color: #db3b10;\">SEO Metrics #3: Click-Through Rate (CTR)<\/span><\/h2>\n<h3><i><span style=\"font-weight: 400;\">What percentage of searchers are clicking on my search listings?\u00a0<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Click-through rate is the percentage of all searchers who visit your site after seeing one of your pages in search results. This metric indicates how attractive your listing is to people scanning the SERP. Of course, if your listing has a low page rank, your CTR will also be low.\u00a0<\/span><\/p>\n<h2><span style=\"color: #db3b10;\">SEO Metrics #4: Bounce Rate<\/span><\/h2>\n<h3><i><span style=\"font-weight: 400;\">Are people staying on the page where they land?<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">A \u201cbounce\u201d is when a visitor lands on a page on your site, then leaves without continuing to another page. Bounce rate is the percentage of all visitors who bounce. From an SEO perspective, a high bounce rate indicates that visitor expectations, based on the Google search snippet, haven\u2019t been met due to irrelevant content, low quality, poorly represented, or has poor usability.\u00a0<\/span><\/p>\n<h2><span style=\"color: #db3b10;\">SEO Metrics #5: Keyword Ranking<\/span><\/h2>\n<h3><i><span style=\"font-weight: 400;\">Am I ranking for the selected keywords I selected?\u00a0<\/span><\/i><\/h3>\n<h3><b>Average<\/b> <b>monthly search volume:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"> This metric shows how well you are <a href=\"https:\/\/www.ladybugz.com\/keyword-strategy-for-your-website-in-12-easy-steps\/\">ranking for keywords<\/a> that are important to your business. <\/span><span style=\"font-weight: 400;\">This is the one metric that is universally used for keyword research.\u00a0<\/span><\/p>\n<h3><b>Average monthly organic <\/b><b><i>clicks<\/i><\/b><b> by keyword:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your SEO agency can show you a list of your top-performing keywords, sorted by number of clicks. You can use this to see which keywords are currently performing well and which ones are not.<\/span><\/p>\n<h3><b>Average monthly organic <\/b><b><i>impressions<\/i><\/b><b> by keyword:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In conjunction with click-through data, this metric can identify which keywords are showing up but getting a low CTR. The first step in moving the needle is rewriting title tags the blue clickable title) and metadata (the description below the title).\u00a0<\/span><\/p>\n<h3><b>Organic competition:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Based on your search volume, keyword rank, and CTR, you can estimate how much more traffic you would get with better keyword ranking. This can inform decisions about where to focus your keyword optimization activities.<\/span><\/p>\n<h2><span style=\"color: #db3b10;\">SEO Metrics #6: Referral Traffic<\/span><\/h2>\n<h3><i><span style=\"font-weight: 400;\">What sites are referring traffic to my website?\u00a0<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Traffic from external sites are called backlinks, an important direct ranking factor. Backlinks (especially from a top website or blog) are like a \u201cvote of confidence\u201d that your page is a valuable resource they want to share with their users. Visitors from these sites call referral traffic. Note that traffic from social media may be paid or unpaid.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identifying the number, quality, and impact of your backlinks gives insight into creating or refining a backlinking strategy.\u00a0<\/span><\/p>\n<h2><span style=\"color: #db3b10;\">SEO Metrics #7: How fast is your page loading?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Page loading speed\u00a0is one of the most important direct ranking factors for Google. It also affects rankings indirectly, because bounce rate and session duration will both decrease. Considering that <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-new-industry-benchmarks-mobile-page-speed\/187777\/#:~:text=According%20to%20Google's%20latest%20research,is%20not%20meeting%20users'%20expectations.\"><span style=\"font-weight: 400;\">53% of visitors\u00a0<\/span><\/a><span style=\"font-weight: 400;\">leave a page that takes longer than three seconds to load, improving speed helps you get a jump on the competition. There are many ways to improve load time, such as optimizing images and changing H2 subheads in the written content.\u00a0<\/span><\/p>\n<h2><span style=\"color: #db3b10;\">SEO Metrics #8: Interaction Metrics<\/span><\/h2>\n<h3><i><span style=\"font-weight: 400;\">How are visitors interacting with my website?<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Once you see how viewers are interacting with your website, analyzing the data can give insights on how to use SEO tactics to influence their behavior\u2014such as driving them to high-performing pages and increasing session duration. We can measure interactions in the following ways:<\/span><\/p>\n<h3><b>Page Views:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This metric shows the total number of views per page, including multiple views by the same user. The \u201cunique\u201d page views shows how many times a page is viewed within a certain session. Many page views generally indicate positive user experience.<\/span><\/p>\n<h3><b>Session Duration:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Visitors who find your website valuable will spend more overall time on your website. A short session duration average may signal the organic traffic finds the site irrelevant and doesn\u2019t meet their expectations. Either adjust that page\u2019s content or the search listing.<\/span><\/p>\n<h3><b>Landing page:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Overall organic traffic measures the entire site\u2019s search traffic. Checking organic traffic on individual landing pages (and conversion from those pages) will show the effectiveness of various pages so you can gain insight into what SEO techniques work best.\u00a0<\/span><\/p>\n<h3><b>Bounce Rate:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Having a high \u201cbounce rate\u201d (single page session\/all sessions) indicates several things\u2014if the page is irrelevant to search traffic, if landing pages are poorly designed, and if there are usability problems. A high bounce rate (above 70% or so) may indicate problems, but bounce rates vary by industry and type of page.<\/span><\/p>\n<h3><b>Exit Pages:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Knowing the\u00a0<\/span><i><span style=\"font-weight: 400;\">last<\/span><\/i><span style=\"font-weight: 400;\">\u00a0pages that people visit before they leave your site provides insight into where people lose interest and obstacles to conversion. Improved SEO techniques can help retain visitors and drive them to high-value pages.<\/span><\/p>\n<h3><b>Traffic by Device:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your desktop and mobile users behave differently. With mobile now representing more than half of all search traffic, optimizing for mobile is a necessity. Mobile page speed is notoriously slow, so better mobile optimization helps you be more competitive.\u00a0<\/span><\/p>\n<h2><span style=\"color: #db3b10;\">SEO Metrics #9: Organic Conversion Rate<\/span><\/h2>\n<h3><i><span style=\"font-weight: 400;\">How much of my organic traffic is converting?<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">There are various conversion objectives, such as increasing subscriptions, improving traffic from a certain segment, or becoming a customer. Drilling down by segment, channel, media, other details can help you figure out where to focus SEO efforts to boost low-converting segments.\u00a0<\/span><\/p>\n<h2><span style=\"color: #db3b10;\">SEO Metrics #10: Local visibility<\/span><\/h2>\n<h3><i><span style=\"font-weight: 400;\">Are people in my geographic area finding me in search?<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">If you have a storefront or other physical location, it only takes a few statistics to show the value of local search:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/local-seo-stats\"><span style=\"font-weight: 400;\">46%<\/span><\/a><span style=\"font-weight: 400;\"> of\u00a0all searches\u00a0on\u00a0Google\u00a0are seeking\u00a0local\u00a0information.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/12-local-seo-stats-every-business-owner-and-marketer-should-know-in-2019-i\/549079\/\"><span style=\"font-weight: 400;\">97%<\/span><\/a><span style=\"font-weight: 400;\"> searched\u00a0online\u00a0to find a\u00a0local\u00a0business.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/12-local-seo-stats-every-business-owner-and-marketer-should-know-in-2019-i\/549079\/\"><span style=\"font-weight: 400;\">86%<\/span><\/a><span style=\"font-weight: 400;\"> of people look up the location of a business on\u00a0Google\u00a0Maps.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your SEO agency will know the techniques for improving local search efforts and techniques for improving them.\u00a0<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"CGSkFqQWSB\"><p><a href=\"https:\/\/www.ladybugz.com\/local-seo-made-easy\/\">Local SEO Made Easy &#8211; Tips To Get Your Business Found<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Local SEO Made Easy &#8211; Tips To Get Your Business Found&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/local-seo-made-easy\/embed\/#?secret=NF1twuenDV#?secret=CGSkFqQWSB\" data-secret=\"CGSkFqQWSB\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"color: #db3b10;\">Conclusion on SEO Metrics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No single SEO metric can give you or your agency all the answers. And no SEO technique will give immediate results. But looking at the right combination of data, using the right tools, and understanding the metrics are the key to improvement. If you\u2019re hiring an SEO agency, ask the right questions and know the basics. Then you\u2019ll be on your way to improving how much organic traffic you get, the quality of visitors from search, and website conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An <a href=\"https:\/\/www.ladybugz.com\/\">expert SEO agency<\/a> can help you figure out what\u2019s working, what isn\u2019t, and how to make improvements that get you top ranking for important searches.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #db3b10;\">Need some help improving your website&#8217;s SEO Metrics?\u00a0<\/span><\/h2>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-large fasc-type-flat\" style=\"background-color: #db3b10; color: #ffffff;\" href=\"\/web-design-seo-quote\/\">Contact us for an Estimate<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top SEO Metrics Your Digital Agency Should Track Your website looks great, and you\u2019re seeing an uptick in traffic thanks to your SEO Metrics. But how much (and who) is coming from search engines, are they converting, and how can you improve results over time? You hired an SEO (search engine optimization) agency to help [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","spc_primary_category":-1},"categories":[311,309,83,314],"tags":[358,356,357,355,359],"class_list":["post-9896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boston-marketing","category-growth-hacking","category-local-seo","category-seo","tag-best-seo-metrics","tag-seo-agency-boston-ma","tag-seo-digital-agency","tag-seo-metrics","tag-top-seo-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Metrics Your Digital Agency Should Track: SEO Agency Boston MA<\/title>\n<meta name=\"description\" content=\"SEO Metrics your digital agency should be tracking. 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