There is huge variation among SEO techniques\u2014often broken down as Front-End SEO and Back-end SEO. This article talks about both, so let\u2019s look at a simple description of each:<\/p>\n
Front-end SEO, also called on-page SEO, includes all the elements a website user sees\u2014copy, layout, images, and video. Front-end SEO is the realm of content experts and marketers<\/a>.<\/p>\n If you were in a play, front-end SEO would be actors reciting their lines, along with sets and lighting. We hear and see these elements, but generally don\u2019t think about all it took for the play to take its final form.<\/p>\n Unlike front-end SEO, back-end techniques typically require a developer\u2019s expertise in HTML and CSS programming. WordPress has shifted some simpler SEO tasks to content and marketing staff.<\/p>\n In the theater example, Back-end SEO might refer to set builders, paint, and lighting crews, and spotlights. They aren\u2019t seen directly, but the audience sees the final results.<\/p>\n Google\u2019s role is to create the greatest value for users by serving up the most relevant, high-quality pages on a search engine results page (SERP). It does this by crawling the Internet to see what\u2019s there, crawling each page to understand content, and indexing and cataloging pages. Finally, their super-secret algorithm matches up, in order, how relevant pages are to keywords in the user\u2019s search.<\/p>\n This process uses a conglomeration of front-end and back-end techniques. A failure on either end will bring a page\u2019s ranking on the SERP. Hitting a top spot on the page is a home run, especially since more than 90% of users don\u2019t go beyond the front page. After the first listing, with a click-through of 28.5%<\/a>, the numbers drop steeply, with the second position at 15%<\/a> and the third position at 11%<\/a>).<\/p>\n Now that we have context for on-page and off-page SEO, let\u2019s look at how each contributes to getting Google’s attention for top-page rank.<\/p>\n This concept is a biggie, and it\u2019s referred to as E-A-T (Expertise, Authoritativeness, and Trustworthiness). As Google puts an increasing emphasis on content quality, this is the highest priority for front-end SEO. These elements show that the webpage and author are experts in their field.<\/p>\n Your MUST Have Monster SEO Checklist for 2024<\/a><\/p><\/blockquote>\nGoogle Rewards Both Front-end SEO and Back-end SEO<\/h2>\n
E-A-T Dominates Front-Page SEO<\/h2>\n
Check out our Monster SEO Checklist<\/a> that’s a must-have for all Web Marketers:<\/h3>\n