{"id":9635,"date":"2021-03-19T15:57:38","date_gmt":"2021-03-19T19:57:38","guid":{"rendered":"https:\/\/www.ladybugz.com\/?p=9635"},"modified":"2023-10-19T08:39:50","modified_gmt":"2023-10-19T12:39:50","slug":"top-performing-homepage","status":"publish","type":"post","link":"https:\/\/www.ladybugz.com\/top-performing-homepage\/","title":{"rendered":"Create a Top Performing Homepage on your Website: A Mini How To Guide."},"content":{"rendered":"<h2><b>Is your website Homepage Doing its Job?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When visitors land on your homepage, you don\u2019t have much time to engage them. <\/span><span style=\"font-weight: 400;\">More than half of visitors spend fewer than<\/span><a href=\"http:\/\/blog.hubspot.com\/marketing\/chartbeat-website-engagement-data-nj\"> <span style=\"font-weight: 400;\">15 seconds on your website<\/span><\/a><span style=\"font-weight: 400;\">\u2014so little time to capture a visitor\u2019s attention!<\/span><span style=\"font-weight: 400;\"> As the focal point of your website, a poorly designed homepage can cost you leads, customers, and visibility.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your <a href=\"https:\/\/www.optimizepress.com\/perfect-homepage\/\" target=\"_blank\" rel=\"noopener\">top performing homepage<\/a> serves a vital role in quickly directing people to where they want to go and encouraging them to go deeper. As your website\u2019s centerpiece, the homepage is an important factor in bounce rate, session duration, and other website performance indicators.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"8zKtocdMqR\"><p><a href=\"https:\/\/www.ladybugz.com\/9-ways-to-transform-your-homepage-from-mess-to-success\/\">From Mess to Success: 9 Tips to Transform Your Homepage<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;From Mess to Success: 9 Tips to Transform Your Homepage&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/9-ways-to-transform-your-homepage-from-mess-to-success\/embed\/#?secret=eLJs5vIzit#?secret=8zKtocdMqR\" data-secret=\"8zKtocdMqR\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Comprehensive planning will impact your homepage content and layout. It also sets the stage for all the internal pages of your site.<\/span><\/p>\n<p><b>Here are 8 <a href=\"https:\/\/www.crazyegg.com\/blog\/homepage-design\/\" target=\"_blank\" rel=\"noopener\">homepage design elements<\/a> your team will need to consider to top performance and ROI:\u00a0<\/b><\/p>\n<h2><b>1. Set Goals and Expectations for a Peak Performance.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The very first step is determining how your top performing homepage can best support your marketing and digital business goals. Its design and functionality should be founded on objectives such as reaching a specific audience, increasing leads, generating subscriptions, and promoting high-value core products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many businesses use the <a href=\"https:\/\/www.smartinsights.com\/goal-setting-evaluation\/goals-kpis\/define-smart-marketing-objectives\/\" target=\"_blank\" rel=\"noopener\">SMART framework<\/a> (Specific, Measurable, Achievable, Realistic, and Time-bound) to effectively clarify goals. One example might include: Increasing subscriptions from your financial industry customers from your homepage CTA by \u201cx\u201d percent. Another might be: sending \u201cx\u201d users of product group \u201cA\u201d from the homepage to a specific product page. As an adjunct to SMART goals, build a methodology to measure, track, and analyze performance for future refinement.\u00a0<\/span><\/p>\n<h2><b>2. Define your primary target audience.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Going back to the SMART framework discussed above, defining your audience is one aspect of setting your goals and expectations. You are not writing for everyone on the internet. You&#8217;re probably not writing for everyone in your industry. You will most likely focus on a smaller niche, and perhaps maybe a majority subset of that group.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your top performing homepage should attract and start to create relationships with your <a href=\"https:\/\/databox.com\/how-to-identify-the-target-audience-for-your-website\" target=\"_blank\" rel=\"noopener\">high-value audience<\/a>. Are you looking for new leads for your popular products, repeat business on high-end products, or branding within your industry? Depending on the broad description of this audience, what are their demographics, and why are they coming to your website? When it comes to design and content, most of your website focused on this audience\u2014maybe 60-75%. However, you also have to consider your other audiences. No matter who you are writing for, make quality your top priority.<\/span><\/p>\n<h2><b>3. Dig into your audience\u2019s preferences and expectations.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve defined your audience, you\u2019ll want to identify ways to attract and engage them on your <a href=\"https:\/\/themeisle.com\/blog\/website-homepage-design\/\" target=\"_blank\" rel=\"noopener\">top performing\u00a0 homepage<\/a>. As you start planning, think deeply about what they will expect when they land on your website homepage\u2014and the best way to welcome them to your digital home. In addition to demographics, consider how they consume content, their intent, the devices they use, and other factors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at an example of two businesses that want to build a new website: a nail salon and a software company. This chart breaks down these businesses\u2019 key audiences using several factors.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Attribute<\/b><\/td>\n<td><b>Nail Salon (B2C)<\/b><\/td>\n<td><b>Software Company (B2B)<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Demographics<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Females 20-40 years old<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30-55; end-users; business\/product managers\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Intent<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Set up appointments<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Research benefits of services; content<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Income<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$75,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$125,000<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Decision-Maker<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Device<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mobile<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Desktop<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Clearly, these businesses&#8217; homepages will be totally different based on who their audience is and the purpose of their visit. As the chart above shows, you can&#8217;t build a successful home page without a firm grasp of what your audience expects and needs.<\/span><\/p>\n<h2><b>4. Put function over form for your top performing homepage.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As visual beings, it\u2019s natural for us to start <a href=\"https:\/\/www.ladybugz.com\/biotech-company-homepage-design\/\">homepage design<\/a> by thinking about what the site will look like. For many people, this is the fun part, with other aspects playing second fiddle. Yes, the right look is critical for the no-fail homepage, but functionality needs to come first, based on your audience\u2019s needs and your company\u2019s objectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As marketers, we need to think about the \u201clook and feel\u201d in relation to our business goals, audiences, and what we\u2019re specifically trying to achieve. This includes appealing to our readers\u2019 aesthetic tastes to make a meaningful first impression. But what about after that? If they don\u2019t instantly bounce away, they will quickly determine (usually in less than 30 seconds) if the site is relevant to them and if they can find what they need. We need to immediately engage them and start them on a path to interacting with the site. That engagement is of the utmost importance, so it must be the focus of planning the homepage.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"TPqJAyBZBF\"><p><a href=\"https:\/\/www.ladybugz.com\/10-ideas-to-skyrocket-engagement-on-your-social-networks\/\">10 Ideas to Skyrocket Social Media Engagement<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;10 Ideas to Skyrocket Social Media Engagement&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/10-ideas-to-skyrocket-engagement-on-your-social-networks\/embed\/#?secret=qYZKW4QuXs#?secret=TPqJAyBZBF\" data-secret=\"TPqJAyBZBF\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><b>5. Create intuitive navigation.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know your goals and understand your audience, it\u2019s time to think about their journey on your website. Like many aspects of planning your website, this requires is a two-pronged approach: First, your audience wants to access valuable information\u2014quickly and easily. Second, your company wants to guide visitors to your high-value pages (but never at the expense of the visitor\u2019s needs and user experience).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organize your main navigation bar and any dropdowns logically. Think about how your visitors will likely use your site, and potential paths to purchase. In addition to navbars, think about other links to your inside pages, such as hyperlinks and CTAs.\u00a0<\/span><\/p>\n<h2><b>6. Design the homepage to look like a homepage.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ladybugz.com\/9-ways-to-transform-your-homepage-from-mess-to-success\/\">People have certain expectations of what a home page looks like<\/a>. The first element is usually a large, message-oriented masthead or banner across the top of the page (more on that below). Next, the visitor expects a clear, well-organized navigation menu. Your viewers will want to get a clear, simple message\u2014so don\u2019t overload the homepage with too much copy or multiple \u201cspecial\u201d CTAs (many of which are more appropriate for your inside pages). Overall, your new <a href=\"https:\/\/www.ladybugz.com\/best-biotech-website-homepages-in-2023\/\">no-fail homepage<\/a> should entice readers to <\/span><i><span style=\"font-weight: 400;\">come on in<\/span><\/i><span style=\"font-weight: 400;\">, not demand anything from them,<\/span><\/p>\n<h2><b>7. Create a powerful \u201chero\u201d banner for a top performing homepage.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While we\u2019re talking about design, less move onto the most impactful graphic area of the homepage\u2014the hero image. This refers to the large web banner that is generally the width of the entire site located at the top of the homepage. Most homepages include a prominent hero, but one caveat is that they can slow load time\u2014which you can check out during the building phase.\u00a0<\/span><\/p>\n<p><b>The hero image usually consists of several elements:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Primary Graphical Element:<\/b><span style=\"font-weight: 400;\"> This <a href=\"https:\/\/www.ladybugz.com\/the-importance-of-photography-in-web-design\/\">visual image will be the first glimpse of your company<\/a>. Hero images often feature people to build a sense of connection. <\/span><span style=\"font-weight: 400;\">Other images focus on the company\u2019s value proposition, an emotional response, or industry-relevant graphics. Static images are the most common, but video and animation are increasingly popular.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The headline.<\/b><span style=\"font-weight: 400;\"> According to advertising master <\/span><span style=\"font-weight: 400;\">David Ogilvy, five times as many people read the headline as the <a href=\"https:\/\/99designs.com\/blog\/tips\/structure-content-better-homepage\/\" target=\"_blank\" rel=\"noopener\">body copy<\/a>. And they\u2019ll leave quickly if not immediately interested. So these five-10 words are crucial. Take your time and carefully weigh many different options.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Popular types of heading convey one or more of the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audience pain points<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The company\u2019s USP (unique value proposition)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Primary benefits to the audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The quality of your brand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A visionary statement<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Many mastheads (but not all) include a complementary subheading that supports the main heading and adds a way to draw people in. Often subheads are a bit longer than the main headline and appear in a smaller font.\u00a0<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"H9x68TKQho\"><p><a href=\"https:\/\/www.ladybugz.com\/the-importance-of-photography-in-web-design\/\">The Importance of Photography in Web Design<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The Importance of Photography in Web Design&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/the-importance-of-photography-in-web-design\/embed\/#?secret=TZw3atqPMa#?secret=H9x68TKQho\" data-secret=\"H9x68TKQho\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><b>8. A homepage should provide the right amount and types of information.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There&#8217;s a balance between providing too little and too much information on the homepage. Too little may not give them confidence in your website and encourage engagement. Too much may overwhelm them. There are different types and uses of &#8220;information.&#8221;\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">I break this down into three basic categories:\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Branding information:<\/b><span style=\"font-weight: 400;\"> Use your homepage to cohesively define your brand identity, starting with a visible logo\u2014and maybe a tagline or slogan. Common locations are in the upper left or as a central feature of the hero banner. You might see additional branding in the footer and other locations that appear on every page. Use a brand-related color palette, fonts, and other design elements, all of which will be carried throughout the entire site.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Descriptive Information: <\/b><span style=\"font-weight: 400;\">Be succinct with verbiage. Longer pages have become more common, but people do eventually get sick of scrolling. Stick to your main message and focus on drawing them in, engaging them, and making them curious.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Navigational Information:<\/b><span style=\"font-weight: 400;\"> Your main menu, hyperlinks, CTAs, and even the sitemap on your footer are \u201cinformation\u201d designed to give quick access to areas that are valuable to your visitors.\u00a0<\/span><\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"9VIAPbA6kj\"><p><a href=\"https:\/\/www.ladybugz.com\/10-content-ideas-for-your-website-or-blog\/\">10 Content Ideas for Your Website or Blog<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;10 Content Ideas for Your Website or Blog&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/10-content-ideas-for-your-website-or-blog\/embed\/#?secret=NWV1xBwd8r#?secret=9VIAPbA6kj\" data-secret=\"9VIAPbA6kj\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><b>Make your top-performing homepage serve its purpose.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your homepage is the gateway to your website. It creates your first impression, helps Google define your place in the internet universe, and guides your visitors along their user journey. When building or <a href=\"https:\/\/www.ladybugz.com\/web-design-portfolio\/\">updating your website<\/a>, remember that your new no-fail homepage is a unique page in your website, with its own special purpose. When partnering with a digital agency, collaborate with them to give your homepage the attention it deserves.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">Need some help improving your website&#8217;s homepage? Contact us today.<\/h3>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-large fasc-type-flat\" style=\"background-color: #db3b10; color: #ffffff;\" href=\"\/web-design-seo-quote\/\">Contact us for an SEO Estimate<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your website Homepage Doing its Job?\u00a0 When visitors land on your homepage, you don\u2019t have much time to engage them. More than half of visitors spend fewer than 15 seconds on your website\u2014so little time to capture a visitor\u2019s attention! As the focal point of your website, a poorly designed homepage can cost you [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","spc_primary_category":-1},"categories":[315,1,35,39],"tags":[128,87,255,263,431,210,432],"class_list":["post-9635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business","category-web-development","category-web-design","category-wordpress-design","tag-1-boston-web-design","tag-1-web-design-boston","tag-b2b-web-design","tag-biotech-website-design","tag-biotech-website-design-homepage","tag-boston-biotech-website-design","tag-homepage-website-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Create a Top Performing Homepage on your Website<\/title>\n<meta name=\"description\" content=\"A top performing homepage serves a vital role on your website. 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