{"id":9490,"date":"2021-02-16T14:05:04","date_gmt":"2021-02-16T19:05:04","guid":{"rendered":"http:\/\/ladybugzintera.wpengine.com\/?p=9490"},"modified":"2025-10-06T06:40:41","modified_gmt":"2025-10-06T10:40:41","slug":"improve-your-blog-content","status":"publish","type":"post","link":"https:\/\/www.ladybugz.com\/improve-your-blog-content\/","title":{"rendered":"A 2022 Plan to Improve your Blog Content and Turn it into Rocket Fuel"},"content":{"rendered":"

Here is your complete guide to improve your blog content and turn it into Rocket Fuel in 2022.<\/strong><\/span><\/h2>\n

Out with the old content and In with the new they say!<\/strong><\/p>\n

It\u2019s time to get serious about how to improve your blog content. Here is a quick checklist to help you drive more engagement and improve SEO<\/a>\u2014to enhance both new and already-published content.<\/span><\/p>\n

Let\u2019s start with the understanding that user behavior and search algorithms are changing all the time. <\/span><\/p>\n

The most important thing when you improve your blog content or site content:<\/strong><\/span><\/h2>\n

Google search algorithm is increasingly placing less importance on meta descriptions and the number of keywords\u2014<\/span>and more on quality, relevance, and user engagement<\/span><\/i>.\u00a0 With this in mind, let\u2019s talk about eight ways you can improve content effectiveness\u2014starting today.<\/span><\/p><\/blockquote>\n

1. Improve, expand upon and update old blog copy\u00a0<\/strong><\/span><\/h2>\n

We should all regularly audit and evaluate our older content to determine if we should keep it, drop it, or update it. Business conduct this process in various ways, but we can look at <\/span>Search Engine Journal\u2019s perspective<\/span><\/a> to give us an idea of what to look for:<\/span><\/p>\n

 <\/p>\n\n\n\n\n\n\n\n
SEJ\u2019s Indicators of High Quality<\/b><\/td>\nSEJ\u2019s Indicators of Low Quality<\/b><\/td>\n<\/tr>\n
Accurate, informative, original, solves problems\u00a0<\/span><\/td>\nNo target audience<\/span><\/td>\n<\/tr>\n
Readable, visual, entertaining, and educational<\/span><\/td>\nNo goal\/purpose<\/span><\/td>\n<\/tr>\n
Mobile-friendly<\/span><\/td>\nNot optimized<\/span><\/td>\n<\/tr>\n
Shareable<\/span><\/td>\nUnsuccessful performance<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

There are various metrics you can you to determine how to measure these qualities, although some of it will come down to your personal judgment. Helpful measurements will include including page views, organic traffic, links, conversions, shares, and other signals of engagement.\u00a0\u00a0<\/span><\/p>\n

If page content is out-of-date but still performs well, consider updating it to build EAT scores. Techniques include improving the writing, updating facts and figures, enhancing the format, and adding interesting images and videos, and improving metadata.<\/span><\/p>\n

2. Improve blog content with formatting and layout<\/strong><\/span><\/h2>\n

There\u2019s an old marketing adage I remember from decades ago: \u201cPeople don\u2019t read.\u201d This is truer than ever as readers have more distractions, less free time, and a plethora of media choices. Most readers decide in the first few seconds whether or not to continue reading, so you have very limited time to capture their attention and encourage them to move down the page.\u00a0<\/span><\/p>\n

Of the utmost importance are readability and scanability. People want to quickly and easily figure out what the article\u2019s about and where to find the information that\u2019s most important to them. Formatting is an excellent way to help accomplish these goals:<\/span><\/p>\n

    \n
  • Create headlines that say what the article about and why they should read it\u2014without hype.\u00a0<\/span><\/li>\n
  • Use subheads and short paragraphs to break up long blocks of text and increase white space.\u00a0<\/span><\/li>\n
  • Pick a great featured image and sprinkle other graphics throughout.<\/span><\/li>\n
  • Highlight interesting details with bulleted items, pull quotes, and other techniques for emphasis.<\/span><\/li>\n
  • Represent data graphically through easy-to-read charts, graphs, and infographics.<\/span><\/li>\n<\/ul>\n

     <\/p>\n

    Crucial Web Design and Digital Marketing Changes You Need to Make<\/a><\/p><\/blockquote>\n