{"id":9480,"date":"2021-12-16T12:45:27","date_gmt":"2021-12-16T17:45:27","guid":{"rendered":"http:\/\/ladybugzintera.wpengine.com\/?p=9480"},"modified":"2024-03-27T03:32:57","modified_gmt":"2024-03-27T07:32:57","slug":"googles-core-updates-for-seo","status":"publish","type":"post","link":"https:\/\/www.ladybugz.com\/googles-core-updates-for-seo\/","title":{"rendered":"Being Affected by Google\u2019s Core Updates for SEO? Here’s How you can Leverage it."},"content":{"rendered":"

Google puts out new broad \u201ccore updates\u201d that can affect your site’s SEO approximately every six months months. Almost immediately, companies and industries experienced high volatility on their organic traffic and SERPs\u2014many seeing <\/span>gains or declines of <\/span>10% to over 100%<\/span><\/a>. As is always the case, it\u2019s hard to know the exact changes in the update, <\/span>experts agree that the emphasis is on quality content. This has been the trend over time, and Google\u2019s December 2020 Core Update for SEO is no different.\u00a0<\/span><\/p>\n

Valuable Content is Essential for Google\u2019s Core Updates for SEO.<\/b><\/span><\/h2>\n

Google\u2019s mission is to provide the best and most relevant search results to user queries. That\u2019s what broad core updates are all about. Google\u2019s\u00a0 Core Updates for SEO are a breakthrough because it uses a deep learning algorithm called BERT to better process language. BERT helps Google put words into context with greater nuance, which allows for more accurate indexing and ranking content. Add it all up, and content has a stronger influence than ever on where content appears in search results.<\/span><\/p>\n

If you take anything at all away from this article, it\u2019s that Google is clearly saying that high-quality content should be your first priority.<\/span><\/i><\/p>\n

Hopefully you\u2019re already using best practices to create meaningful content. If so, the best advice for responding to this update is to simply review and tweak your website content\u2014not necessarily rip it apart. One way to start is by using the EAT acronym\u2014Expertise, Authoritativeness and Trustworthiness.\u00a0<\/span><\/p>\n

Ask questions like these to see if your content meets the EAT criteria:\u00a0<\/b><\/span><\/h2>\n
    \n
  • Is this content useful, interesting, original, up-to-date, and valuable?<\/span><\/li>\n
  • Are you pages substantial, with comprehensive information, or are they \u201cthin?\u201d<\/span><\/li>\n
  • Does your site include verifiable data from sources that are clear and trustworthy?<\/span><\/li>\n
  • Is it clean and free of errors and production issues, or does it look amateurish?\u00a0<\/span><\/li>\n<\/ul>\n

    After you determine where you content is weak, you have several options. You can update and freshen up the content you already have by adding new insights, data, or other meaningful changes (not just a word here or there). You can also trim your site by getting rid of obsolete or redundant content. Another tip is to frequently post new content, such as a weekly blog article, but only if it\u2019s high-quality\u2014not just content for content\u2019s sake. If your content is largely off-track, you may need to take more drastic steps with the help of a digital agency or content expert.<\/span><\/p>\n

    Organize your content for both humans and Google.<\/b><\/span><\/h2>\n

    Another way to improve SEO and user experience is to better organize your website\u2019s content, as well as the content within each page. For your overall website, ask yourself if your navigational structure and architecture is logical and easy to understand\u2014or if it overwhelms and confuses visitors. Also check for content that is redundant, unfocused, out-of-place, or hard to find. <\/span>In addition, review each page to ensure that <\/span>headlines, page titles, and urls are descriptive and helpful.<\/span><\/p>\n

    Going further, you can examine your<\/span> structured data<\/span><\/a>\u00a0(also called schema markup). <\/span>Common examples of structured data are Excel files or SQL databases, plus related items like HTML tags and Meta-data (data about data). <\/span>This type of data isn\u2019t visible to users, but makes it easier for <\/span>search engines to crawl, understand, and best display your content. Using an SEO tool like Yoast can help you add structured data in a way that\u2019s feasible for even non-technical people. <\/span>Here\u2019s more detailed information<\/span><\/a> about structured data from Google Search Central.<\/span><\/p>\n

    Local SEO Made Easy – Tips To Get Your Business Found<\/a><\/p><\/blockquote>\n