{"id":6059,"date":"2020-11-21T21:23:57","date_gmt":"2020-11-22T02:23:57","guid":{"rendered":"https:\/\/www.ladybugz.com\/?p=6059"},"modified":"2024-06-11T02:58:58","modified_gmt":"2024-06-11T06:58:58","slug":"10-tips-to-find-the-best-digital-marketing-agency-for-your-company","status":"publish","type":"post","link":"https:\/\/www.ladybugz.com\/10-tips-to-find-the-best-digital-marketing-agency-for-your-company\/","title":{"rendered":"10 Tips To Find The Best Digital Marketing Agency for Your Company"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You have the budget for a new website and your team is excited to get moving on it. The next step is hiring a <a href=\"https:\/\/www.ladybugz.com\/ladybugz-leading-digital-marketing-agency\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing agency<\/a>, a task that\u2019s easier said than done.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for a great digital <a href=\"https:\/\/www.ladybugz.com\/ladybugz-interactive-agency-ranked-in-top-digital-marketing-agencies-in-boston-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing agency in Boston<\/a>, you can scroll through literally dozens of Google results pages and check out various agency websites\u2014but still feel like you\u2019re getting nowhere. You can get recommendations from your peers, but your business\u2019s needs may not be the same as theirs. It\u2019s a big investment, it\u2019s important to get it right, and you don\u2019t want to blow it.<\/span><\/p>\n<h2><span style=\"font-weight: 400; color: #ff351f;\">Find the right digital agency fit by asking the right questions.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If your quest for the right agency feels like you\u2019re flying off in all directions, this article can get you back on solid ground. We\u2019ve been in business since 2005 and have been interviewed by our share of potential clients over the years. We\u2019ve heard their questions and know which ones will matter the most. We\u2019ve also heard horror stories of what happens when people choose the wrong agency! <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">That\u2019s why we want to share these 10 signs that an agency will (or won\u2019t) work for you.<\/span><\/h3>\n<h3><span style=\"color: #ff351f;\"><b>1. Have they been successful?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Find out if the agency\u2019s past projects have been successful. Most digital agencies will be able to provide you with analytics for some past or current clients. If you don\u2019t know how to gauge what \u201csuccess\u201d looks like based on the analytics, ask the agency to walk you through it. This is also a good way to see how they will communicate with you on technical issues\u2014which is especially helpful if you\u2019re not a techie or don\u2019t have an IT expert.<\/span><\/p>\n<h3><span style=\"color: #ff351f;\"><b>2. Do they have industry experience?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is easy enough to find out. Look at their website or simply ask the agency. While some businesses will require that the agency have industry experience, others see the value of having \u201cfresh eyes\u201d to help create a unique brand identity that sets them apart from their competitors.\u00a0<\/span><\/p>\n<h3><span style=\"color: #ff351f;\"><b>3. What is their rating from the BBB and other Industry Sites?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Better Business Bureau provides A+ to F ratings based on complaints from the public, information from the businesses themselves, and public data sources. Along with the rating itself, the BBB usually provides a general indication of why the business has been given that rating. Note that not all businesses are rated.<\/span><\/p>\n<h3><span style=\"color: #ff351f;\"><b>4. What do their clients say?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are several ways you can find out how customers feel about their interactions with a digital agency.\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>References:<\/b><span style=\"font-weight: 400;\"> Ask for references that are relevant to your business and the type of project you will be working on. This is probably your best indication of their professionalism, their work relationships, if they delivered what they agreed to on time, final results, and other significant factors.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Testimonials:<\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.google.com\/search?ei=pMW5X7LWKOaNwbkP15uioAo&amp;q=Ladybugz+Interactive+Agency%2C+Turnpike+Road%2C+Southborough%2C+MA&amp;oq=ladybugz+south&amp;gs_lcp=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&amp;sclient=psy-ab#lrd=0x89e38a3c0efdf75f:0x7b61c0740632b079,1,,,\" target=\"_blank\" rel=\"noopener noreferrer\"> Testimonials<\/a> are like static references. You don\u2019t get to have a conversation, but they still provide valuable feedback. I find this partial testimonial from our website compelling because it mentions several reasons why the client enjoy working with us. It states that we are a \u201cfantastic company to deal with. Professional, responsive, and dynamic in their approach\u2026\u201d That\u2019s a positive review in anyone\u2019s book.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>LinkedIn:<\/b><span style=\"font-weight: 400;\"> Scrolling through an <a href=\"https:\/\/www.linkedin.com\/company\/635351\/admin\/\" target=\"_blank\" rel=\"noopener noreferrer\">agency\u2019s LinkedIn profile<\/a> will lead you to professional endorsements and recommendations. You\u2019ll likely see a range of client perspectives on different topics and from various angles. For example, one of our clients chose to provide these specific results: \u201c<\/span><span style=\"font-weight: 400;\">Within six months our wedding business had increased by 50%.\u201d Another shared more personal insights: \u201cShe thinks outside the box, is super creative, and continuously brings new ideas to the table.\u201d\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Social Media:<\/b><span style=\"font-weight: 400;\"> Comments on an<a href=\"https:\/\/twitter.com\/lysapreneur?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\"> agency\u2019s social media feeds<\/a> may include positive (or negative) feedback. You\u2019ll also see how the company chooses to engage with its audience and how it responds to specific types of feedback. You can translate this to how they might interact with you and respond to issues that arise.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span style=\"color: #ff351f;\"><b>5. Do they provide thought leadership?<\/b><span style=\"font-weight: 400;\"> \u00a0<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You want to know if the digital agency has expertise and is a leader in key areas, such as SEO, design, and navigation. You can Google the agency to see if there are any reviews or press about the agency. <\/span><span style=\"font-weight: 400;\">Also, check their blog to see what topics they address and the quality of the articles, plus see if there are any interesting comments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of particular interest are any industry awards they have received. For example, Expertise.com named our agency among the<\/span><a href=\"https:\/\/www.expertise.com\/ma\/worcester\/social-media-marketing\"> <span style=\"font-weight: 400;\">top 11 digital agencies<\/span><\/a><span style=\"font-weight: 400;\"> for social media in Boston and Worcester.\u201d\u00a0 We have also been ranked a leading digital marketing agency in Boston by Clutch.co\u2014<\/span><a href=\"https:\/\/clutch.co\/profile\/ladybugz-interactive-agency\"><span style=\"font-weight: 400;\">getting the maximum of five stars<\/span><\/a><span style=\"font-weight: 400;\"> for web design, development, and digital marketing. If you\u2019re SEO-minded, you can also gauge leadership by knowing how many other sites link to theirs (our site has 255 quality backlinks).\u00a0<\/span><\/p>\n<h2><b>Other ways to evaluate digital agencies<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The previous items provide numerous ways to \u201cdig\u201d for information about the agencies you want to interview. The following \u201cdo-it-yourself\u201d methods are also useful:<\/span><\/p>\n<h3><span style=\"color: #ff351f;\"><b>6. Are they personable?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Have at least one (but hopefully several) phone calls or video meetings with the head of the agency and the account person you will be working with. First off, it\u2019s a very bad sign if they don\u2019t have the time for you. Second, you want to make sure you click with them and seem to have a compatible working style. Your project may take a while, and you want to enjoy it\u2014not tear your hair out!<\/span><\/p>\n<h3><span style=\"color: #ff351f;\"><b>7. How is the development expertise?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Go to several <a href=\"https:\/\/www.ladybugz.com\/web-design-portfolio\/\">sites they\u2019ve built<\/a> and see what you can discover. Use various devices, especially mobile, to see how the sites display. Click around and see if you find broken links, difficult navigation, or other signs of technical problems. If you do, run in the opposite direction! Those errors result in a poor user experience, erode conversion rates, deter users from returning, reduce credibility in your brand, and decrease your search engine results.<\/span><\/p>\n<h3><span style=\"color: #ff351f;\"><b>8. How are their SEO experts?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want the agency to run your <a href=\"https:\/\/www.ladybugz.com\/best-seo-social-media-agency-in-boston\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO program<\/a>, you can try to gauge how their clients perform with organic search. Enter some relevant search terms into the search bar and see if the client\u2019s website comes up on the first page or two. Just keep in mind that organic results build up over time. If the client just started working with the agency, page results may not present an accurate picture. This may be another time to ask if the agency has any relevant analytics.\u00a0<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"mEbt8nQmfT\"><p><a href=\"https:\/\/www.ladybugz.com\/everything-you-need-to-know-about-the-yoast-seo-plugin\/\">Everything You Need to Know About the Yoast SEO 15.1 Plugin for WordPress<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Everything You Need to Know About the Yoast SEO 15.1 Plugin for WordPress&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/everything-you-need-to-know-about-the-yoast-seo-plugin\/embed\/#?secret=zYMAQf6plV#?secret=mEbt8nQmfT\" data-secret=\"mEbt8nQmfT\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><span style=\"color: #ff351f;\"><b>10. Do you like the design aesthetic of past projects?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Do you like the design of the sites overall, as well as the specific pages and setup? This is very subjective, but there\u2019s no point going further if their design taste is not to your liking or if you think it\u2019s not right for your audience.<\/span><\/p>\n<h3><span style=\"color: #ff351f;\"><b>10. Does their pricing meet our budget.\u00a0<\/b><\/span><\/h3>\n<p><b> <\/b><span style=\"font-weight: 400;\">Once you\u2019ve talked to a number of designers and done your homework, you\u2019ll have a general sense of what agencies charge.<\/span> <span style=\"font-weight: 400;\">Smaller agencies may charge less than larger agencies. There may be pricing differences based on geographic area. Enterprise and e-commerce sites will cost more than simpler sites. You probably don\u2019t want to go with an agency that low-balls you, which could indicate a lack experience. However, you don\u2019t need to go with the most expensive, either. It\u2019s good to remember that, in most cases, you get what you pay for. But the fact remains that if your budget is $10,000, and an agency says a project like yours will cost over $15,000, that\u2019s probably a deal-breaker. It\u2019s time to move on.<\/span><\/p>\n<p>https:\/\/www.ladybugz.com\/how-much-does-a-website-cost-in-2020-and-how-you-can-get-one-no-matter-your-budget\/<\/p>\n<h3><b>What\u2019s the bottom line of your digital marketing agency search?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Building your brand\u2019s digital presence isn\u2019t easy and it\u2019s a serious investment\u2014with serious consequences. If you can\u2019t reach and engage your customers, you\u2019re dead in the water. Find an agency that has experience, expertise, and a track record of getting results. Equally important, choose an agency that you can work with effectively or you\u2019ll risk having mediocre results, as well as frustration and stress during the process.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for a well-respected digital agency in Boston, we hope you\u2019ll <a href=\"https:\/\/www.ladybugz.com\/web-design-quote\/\">contact Ladybugz<\/a>. Our focus on generating results and creating positive relationships with our clients has helped us grow into one of Boston\u2019s most highly regarded digital agencies.<\/span><\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ef4327;\">Interested in Hiring a Boston Digital Agency?<\/span><\/h3>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-style-bold\" style=\"background-color: #ef4327; color: #ffffff;\" href=\"\/web-design-quote\/\">Contact us for an Estimate<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have the budget for a new website and your team is excited to get moving on it. The next step is hiring a digital marketing agency, a task that\u2019s easier said than done. If you\u2019re looking for a great digital marketing agency in Boston, you can scroll through literally dozens of Google results pages [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","spc_primary_category":-1},"categories":[320,39],"tags":[163,131,101,155],"class_list":["post-6059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-agencies","category-wordpress-design","tag-boston-digital-agency","tag-digital-marketers","tag-digital-marketing","tag-digital-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Find the Best Digital Marketing Agency for Your Business - Boston MA<\/title>\n<meta name=\"description\" content=\"A perfect Digital Marketing Agency relationship is not an easy find. Here are 10 tips to help you find the perfect digital marketing partner.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ladybugz.com\/10-tips-to-find-the-best-digital-marketing-agency-for-your-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ten Tips to find your Perfect Digital Marketing Agency Match!\" \/>\n<meta property=\"og:description\" content=\"Not all agencies are right for all businesses, you need to find a digital agency the meets your businesses specific needs. Here are ten tips to get you started!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ladybugz.com\/10-tips-to-find-the-best-digital-marketing-agency-for-your-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Website Design Agency, Boston MA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Ladybugz-Interactive-Web-design-ecommerce-emarketing-social-media\/178379525546559\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-22T02:23:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-11T06:58:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2020\/11\/Digital-Marketing-Agency-Boston-Blog-Impage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Westebbe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Ten Tips to find your Perfect Digital Marketing Agency Match!\" \/>\n<meta name=\"twitter:description\" content=\"Not all agencies are right for all businesses, you need to find a digital agency the meets your businesses specific needs. 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She helps our B2B brands, improve their value propositions and ROI through messaging and content. Amy's industry experience includes writing for biotech and life sciences, B2B, healthcare and health tech and construction and manufacturing. In addition to web and online marketing content, Amy is passionate about developing reports and white papers. We like to call Amy, Ladybugz secret weapon when it comes to ranking your content on Google!\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Find the Best Digital Marketing Agency for Your Business - Boston MA","description":"A perfect Digital Marketing Agency relationship is not an easy find. 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