{"id":6009,"date":"2020-11-01T17:53:14","date_gmt":"2020-11-01T22:53:14","guid":{"rendered":"https:\/\/www.ladybugz.com\/?p=6009"},"modified":"2023-10-19T08:18:33","modified_gmt":"2023-10-19T12:18:33","slug":"choosing-a-new-web-design-agency-here-are-the-questions-you-need-to-ask","status":"publish","type":"post","link":"https:\/\/www.ladybugz.com\/choosing-a-new-web-design-agency-here-are-the-questions-you-need-to-ask\/","title":{"rendered":"Choosing a New Web Design Agency? Here are the Questions you Need to Ask."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Knowing which <a href=\"https:\/\/themanifest.com\/web-design\/agencies\/boston\" target=\"_blank\" rel=\"noopener noreferrer\">web design agency<\/a> to use is like choosing which type of dog to get. There\u2019s no universal \u201cbest dog.\u201d Everyone has their own set of criteria\u2014such as size, price, and personality traits. Interestingly enough, the same is true for interactive agencies\u2014there is no single \u201cbest\u201d agency. So how do you choose?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The major web design areas to consider are:<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What you need your website to do<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Whether a web design agency has the qualifications to meet your needs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What it will be like working with them\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What processes they use, from planning to launch (and possibly beyond)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What kind of results you can expect<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Evaluating different agencies using the set of questions below will be a good window into whether or not an agency is a good fit.\u00a0<\/span><\/p>\n<h2><span style=\"color: #ff351f;\"><b>#1 Question to Ask When <\/b><\/span><span style=\"color: #ff351f;\"><b>Choosing a Web Design Agency<\/b><\/span><\/h2>\n<h3><b>What will it cost for you to design my website?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">That\u2019s a question without an answer\u2014at least an answer that will satisfy you. I can say, though, that there\u2019s a website for every price range and timeframe. It depends in large part on the level of customization you\u2019ll need and sophistication of the site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You and an agency will need to choose between two main options, which will affect the price range.\u00a0<\/span><\/p>\n<h3><span style=\"color: #ff351f;\"><b>WordPress is currently the world&#8217;s most popular Web Platform\u00a0<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first is having your agency work off of a WordPress (or other CMS) template. The second is to have your site built from scratch. WordPress is highly customizable and flexible, but it does have its limitations. Depending on the site requirements, this approach can cost between $5,000 and $40,000.\u00a0<\/span><\/p>\n<h3><span style=\"color: #ff351f;\"><b>Custom-Built<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The possibilities available with a fully custom-built are nearly as limitless as your imagination. Of course, the more sophisticated the site, the higher the cost (and the longer it will take to build) A ballpark price to set up a site would be $20,000+ (not including creative freelances and ongoing maintenance), with the most expensive likely to be a highly sophisticated eCommerce site. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing may also vary depending on the size of the agency, their reputation, and their location. Do not base your decision using price as your primary consideration!<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"bXH0mxI5no\"><p><a href=\"https:\/\/www.ladybugz.com\/how-much-does-a-website-cost-in-2022-and-how-you-can-get-one-no-matter-your-budget\/\">How Much Does a Website Cost in 2022? (And How You Can Get One, No Matter Your Budget)<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How Much Does a Website Cost in 2022? (And How You Can Get One, No Matter Your Budget)&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/how-much-does-a-website-cost-in-2022-and-how-you-can-get-one-no-matter-your-budget\/embed\/#?secret=Oeyw0qrtlV#?secret=bXH0mxI5no\" data-secret=\"bXH0mxI5no\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"color: #ff351f;\"><b>#2 Question to Ask When Choosing a Web Design Agency<\/b><\/span><\/h2>\n<h3><b>What platform do you use to build the site?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As we\u2019ve mentioned, your designer can use a WordPress theme, each of which has its own appearance, functionality options, and customization capabilities. Your designer should also know about the multitude of plugin options available to boost functionality and performance analytics. Knowing your website criteria first will help determine which themes are appropriate for your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your designer is working from scratch, they\u2019ll use a combination of coding languages: HTML for the foundation, CSS for the \u201ccosmetic\u201d elements, and JavaScript for functionality. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Find out the agency\u2019s experience with different platforms and look at the work they\u2019ve done with ready-made WordPress templates as well as fully custom-built sites on the WordPress Platform.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"2H48hHNe5x\"><p><a href=\"https:\/\/www.ladybugz.com\/why-wordpress-is-the-best-platform-for-your-enterprise-level-website\/\">Why WordPress is the Best Platform for Your Corporate Website<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Why WordPress is the Best Platform for Your Corporate Website&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/why-wordpress-is-the-best-platform-for-your-enterprise-level-website\/embed\/#?secret=t9BL2ELUW3#?secret=2H48hHNe5x\" data-secret=\"2H48hHNe5x\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"color: #ff351f;\"><b>#3 Question to Ask When Choosing a Web Design Agency<\/b><\/span><\/h2>\n<h3><b>What is the Design Process?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Like the question about what a <a href=\"https:\/\/www.ladybugz.com\/how-much-does-a-website-cost-in-2020-and-how-you-can-get-one-no-matter-your-budget\/\">website costs<\/a>, the design process can vary widely depending on the site and the agency\u2019s \u201cpersonality.\u201d The first thing to figure out is what you need your website to do. A<\/span><\/p>\n<p><span style=\"font-weight: 400;\">re you an architect highlighting your <a href=\"https:\/\/www.ladybugz.com\/web-design-portfolio\/\">portfolio<\/a>? A medium-sized business with some eCommerce capabilities? A hospital that needs to accommodate the need of patients, partners, medical staff, administration, labs, insurance companies, and other parties?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The process for building different types of sites may vary, so go into your search for a designer knowing all the ways in which your site will be used by different audiences. During the process you and your designer may come up with additional ideas (or scrap some others). Ask how each design agency will handle key elements, the foremost being structure and appearance.\u00a0<\/span><\/p>\n<h3><span style=\"color: #ff351f;\"><b>Structure:<\/b> <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Discuss their process for developing the website\u2019s structure\u2014also called a sitemap or wire-framing\u2014to help you clearly envision and plan your site. Also find out about the agency&#8217;s expertise in helping their clients determine the layout of the site&#8217;s content, such as:<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The type of pages you want and which content will live on each page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to divide your content into larger categories and navigation options<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How the pages will relate to each other\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What types of forms will be needed\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How they plan for scalability for business growth<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h3><span style=\"color: #ff351f;\"><b>Appearance:<\/b><\/span><\/h3>\n<p>Your website is the online representation of your brand, so look for indications about how well the agency understands marketing and website branding. If using WordPress, this type of knowledge may help them identify the best template options. If an agency is building starting from scratch, evaluate websites they\u2019ve created to see if you like the way they look, how they function, and the overall user experience.<\/p>\n<h2><span style=\"color: #ff351f;\"><b>#4 Question to Ask When Choosing a Web Design Agency<\/b><\/span><\/h2>\n<h3><b>Who takes the lead?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Developing a website is an exciting\u2014and complex\u2014project that requires close collaboration with your agency. Find out their practices in working with clients to set goals, create a plan and schedule, and assign responsibilities. There may be some back-and-forth as you figure out the best way to approach different aspects of the project. Get a feel for how organized they are, and how flexible to change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For technical elements and the back-end of the site, your agency will be the captain of the ship. Find out all you can about their developer&#8217;s expertise in testing, SEO, security issues, load speed, image sizes, and the basics of graphic design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regarding aesthetics, you may have strong opinions and experience in web design. Or, you may have no eye for design and want to rely almost exclusively on the designer to come up with the basics. You can find sites you like (or don\u2019t like) and show them to the agency to set them on the right path. Or the agency may do a search and propose several themes and designs that will represent your unique brand. Of course, there will be decisions to make along the way.<\/span><\/p>\n<h2><span style=\"color: #ff351f;\"><b>#5 Questions to Ask When Choosing a Web Design Agency<\/b><\/span><\/h2>\n<h3><b>How long will it take?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There is no mathematical equation for providing the exact amount of time it will take to build your website. If the designer is working off of a WordPress template, a fairly simple site with only 10-15 pages could take as little as a few weeks. A more complex, content-heavy site could take one or several months. A complex ecommerce site could take several months, six months, or even longer. It also depends in part on your company\u2019s decision-making process and how smoothly the project goes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a specific launch date in mind, share this with the designer upfront. If they can&#8217;t do everything you want within your timeframe you have several options:<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Take a phased approach that adds inessential, but desirable, elements over time.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Winnow down your wish list and see what they can accomplish in your timeframe.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">See if you can bump out your timeframe if it was set somewhat arbitrarily.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">See if other agencies are capable of building it faster (without sacrificing quality).<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h2><span style=\"color: #ff351f;\"><b>#6 Question to Ask When Choosing a Web Design Agency<\/b><\/span><\/h2>\n<h3><b>Do you include SEO?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A reputable web design agency will build the site with <a href=\"https:\/\/www.ladybugz.com\/best-boston-seo-company-for-your-business\/\">SEO optimization<\/a> in mind. Besides the initial launch, it&#8217;s a good idea to get a maintenance plan for $150+ per month so they can ensure that things keep running smoothly and also provide you with ongoing support. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the elements you could expect them to weigh in on are title tags, description tags, enough content, and relevant keywords. They can also check Google Analytics, and the Google Search Console, or install other analytics tools on your website.\u00a0<\/span><\/p>\n<p>https:\/\/www.ladybugz.com\/seo-is-not-for-dummies-why-you-need-to-up-your-seo-game-in-2020-and-how-to-do-it\/<\/p>\n<h2><span style=\"color: #ff351f;\"><b>#7 Question to Ask When Choosing a Web Design Agency<\/b><\/span><\/h2>\n<h3><b>What kind of QA process can I expect before the launch?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before launch, it\u2019s vital to have a final, comprehensive quality check on the front-end and back-end of the site. Find out how an agency will support these activities:<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Content Accuracy:<\/b><span style=\"font-weight: 400;\"> Do they have the commitment and staff to thoroughly proof-reading content as part of the process? This often falls more to the client, so be prepared.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Functionality Testing:<\/b><span style=\"font-weight: 400;\"> Ask the agency what processes they have in place to ensure that these items work as intended:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Images and videos\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Internal and external links\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Load speed\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead generation forms, email list sign-ups, comments, and social sharing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Responsiveness to all devices (desktop, laptop, tablets, and mobile) and browsers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analytics to evaluate site performance<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h2><span style=\"color: #ff351f;\"><b>#8 Question to Ask When Choosing a Web Design Agency<\/b><\/span><\/h2>\n<h3><b>Do you have experience in my industry, and what is your success rate?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This can be a tricky question because there are advantages and disadvantages to having industry experience. On the one hand, the agency will already understand the context of your business and your competitors. On the other hand, having a set of fresh eyes can lead to exciting, original results that differentiate you in positive ways. As for results, you can ask for analytical evidence and performance metrics for the sites they\u2019ve created. You can also ask for references to see how their clients feel about the site the agency built for them.<\/span><\/p>\n<h2><span style=\"color: #ff351f;\"><b>Ask the right questions to choose the web design partner that will be the best fit.<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are big agencies and small boutique agencies. Some are agencies that are industry-specialized and others that serve a broad range of B2B and B2C clients. Some are highly process-oriented, others take a more organic approach. In the end, it\u2019s up to you and what you want\u2014the desired functionality, stylistic preferences, collaboration style, and personal rapport. By asking the questions above, you\u2019re on your way to selecting a high-quality, collaborative agency that will successfully complete all aspects of your mission-critical website project.<\/span><\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ef4327;\">Interested in Hiring a Boston Digital Agency?<\/span><\/h3>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-style-bold\" style=\"background-color: #ef4327; color: #ffffff;\" href=\"\/web-design-seo-quote\/\">Contact us for an Estimate<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Knowing which web design agency to use is like choosing which type of dog to get. There\u2019s no universal \u201cbest dog.\u201d Everyone has their own set of criteria\u2014such as size, price, and personality traits. Interestingly enough, the same is true for interactive agencies\u2014there is no single \u201cbest\u201d agency. So how do you choose? The major [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":6010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","spc_primary_category":-1},"categories":[35,39],"tags":[95,89,163,51,188,189],"class_list":["post-6009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design","category-wordpress-design","tag-best-of-boston-web-companies","tag-boston-best-web-designer","tag-boston-digital-agency","tag-bostons-best-web-design","tag-web-design-agency","tag-web-design-agency-boston"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Choosing a Web Design Agency in Boston? 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