{"id":5878,"date":"2020-12-28T23:29:31","date_gmt":"2020-12-29T04:29:31","guid":{"rendered":"https:\/\/www.ladybugz.com\/?p=5878"},"modified":"2023-10-19T03:43:23","modified_gmt":"2023-10-19T07:43:23","slug":"12-hot-web-design-trends-in-2022-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.ladybugz.com\/12-hot-web-design-trends-in-2022-you-need-to-know\/","title":{"rendered":"12 Hot Web Design Trends for 2022 (You Need to Follow!)"},"content":{"rendered":"<p>Don\u2019t just take a leap of faith that your new or refreshed website will be a success. Applying these 2021 hot web design trends can provide a foundation for building a site that will help search engines find you, attract high-quality leads, grow sales, and provide visitors with a positive experience.<\/p>\n<h2>These 12 hot web design trends will give you a strong foundation for creating a website that achieves your marketing objectives.<\/h2>\n<h2><span style=\"color: #fe4205;\">Hot Web Design Trends for 2022 #1. <\/span><\/h2>\n<h3><strong><span style=\"color: #003366;\">The Need for Speed<\/span><\/strong><\/h3>\n<p>People have very little patience for a website that\u2019s slow to load. To begin with, 40% of users abandon sites that take longer than three seconds (source: <a href=\"https:\/\/www.kissmetrics.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kissmetrics<\/a>), and most (70-96%) will never return (source: Entrepreneur). A speedy website boosts organic search rankings, helps retain visitors, increases return visits, and improves your ability to compete. As you work on your website, think about how you can increase speed by, for example, removing seldom-used features, optimizing media size, and considering how your back-end systems affect speed.<\/p>\n<figure id=\"attachment_5891\" aria-describedby=\"caption-attachment-5891\" style=\"width: 1347px\" class=\"wp-caption alignnone\"><a href=\"\/wp-content\/uploads\/2020\/09\/GooglePageSpeed.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-5891\" src=\"\/wp-content\/uploads\/2020\/09\/GooglePageSpeed.png\" alt=\"Web Design Trends 2020, Google Page Speed\" width=\"1347\" height=\"567\" srcset=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2020\/09\/GooglePageSpeed.png 1347w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2020\/09\/GooglePageSpeed-300x126.png 300w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2020\/09\/GooglePageSpeed-1024x431.png 1024w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2020\/09\/GooglePageSpeed-768x323.png 768w\" sizes=\"(max-width: 1347px) 100vw, 1347px\" \/><\/a><figcaption id=\"caption-attachment-5891\" class=\"wp-caption-text\">Check your Google Page Speed<br \/>https:\/\/developers.google.com\/speed\/pagespeed\/insights\/<\/figcaption><\/figure>\n<h2><span style=\"color: #fe4205;\">Hot Web Design Trends for 2022 <\/span><span style=\"color: #fe4205;\">#<\/span><span style=\"color: #fe4205;\">2. <\/span><\/h2>\n<h3><strong><span style=\"color: #003366;\">Security is Everything<\/span><\/strong><\/h3>\n<p>In the first half of 2019 alone, data breaches exposed 4.1 billion records (source: <a href=\"https:\/\/www.riskbasedsecurity.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Risk-Based<\/a>). Phishing scams, ransomware, and social engineer attacks are just some of the tactics used by ever-more sophisticated cyber-thieves. Research from <a href=\"https:\/\/www.gemalto.com\/biometrics\" target=\"_blank\" rel=\"noopener noreferrer\">Gemalto<\/a> found\u00a0that 70% of customers\u00a0would stop doing business with a company after a data breach, plus you risk significant fines and lawsuits. Be sure to use a <a href=\"https:\/\/shareasale.com\/r.cfm?b=714568&amp;u=853945&amp;m=41388&amp;urllink=&amp;afftrack=\" target=\"_blank\" rel=\"noopener noreferrer\">secure hosting company<\/a>, implement strong passwords, use malware protection, and take other steps to reduce security vulnerabilities.<\/p>\n<h2><span style=\"color: #fe4205;\">Hot Web Design Trends for 2022<\/span><span style=\"color: #fe4205;\">\u00a0#<\/span><span style=\"color: #fe4205;\">3. <\/span><\/h2>\n<h3><strong><span style=\"color: #003366;\">The Popularity of WordPress<\/span><\/strong><\/h3>\n<p>Gone are the days when all websites were built by nerdy coders in windowless cubicles. Anyone can build a site with <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress<\/a>, <a href=\"https:\/\/www.squarespace.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Squarespace<\/a>, <a href=\"https:\/\/www.wix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wix<\/a>, <a href=\"https:\/\/www.weebly.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Weebly<\/a>, and other do-it-yourself website platforms. With so many low-cost and even free DIY options, small businesses and \u201csolopreneurs,\u201d can easily start building a digital footprint by leveraging built- in tools for <a href=\"https:\/\/www.ladybugz.com\/seo-is-not-for-dummies-why-you-need-to-up-your-seo-game-and-how-to-do-it\/\">SEO<\/a>, analysis, social media posts, and more\u2014especially taking advantage of an almost endless supply of plugins. If you want to ramp it up, developers and graphic designers can adjust your WordPress site in endless ways, to your specifications.<\/p>\n<h2><span style=\"color: #fe4205;\">Hot Web Design Trends for 2022 <\/span><span style=\"color: #fe4205;\">#<\/span><span style=\"color: #fe4205;\">4. <\/span><\/h2>\n<h3><strong><span style=\"color: #003366;\">WordPress versus Custom Development<\/span><\/strong><\/h3>\n<p>If <a href=\"https:\/\/www.ladybugz.com\/why-wordpress-is-the-best-platform-for-your-enterprise-level-website\/\">WordPress<\/a> is so versatile, why do people still choose to have custom-developed sites? DIY sites today are so flexible that it\u2019s a valid question. Still, there are pros and cons to each, and it\u2019s a matter of exploring relevant factors, such as:<\/p>\n<ul>\n<li><strong>Creation and Maintenance:<\/strong> Consider the technical expertise of the people who will be creating, adding to, and maintaining the site. Determine how far do you want to deviate from a DIY template, as well as what type of ongoing maintenance will you need.<\/li>\n<li><strong>Control:<\/strong> With WordPress, you are in control of all the elements\u2014timeframe for completing the site, the process for making content changes, and adjusting other elements without relying on a developer\u2019s timeframe\u2014and without added costs every time you make a change.<\/li>\n<li><strong>Goals and Specifications:<\/strong> Depending on your marketing objectives, learn if you can modify your desired WordPress theme to achieve the design and functionality you want. Determine if you can make those adjustments yourself or if you\u2019ll need to hire a developer.<\/li>\n<li><strong>Cost: <\/strong>No question\u2026WordPress is the way to go.<\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Z3YrDPW7Hc\"><p><a href=\"https:\/\/www.ladybugz.com\/why-wordpress-is-the-best-platform-for-your-enterprise-level-website\/\">Why WordPress is the Best Platform for Your Corporate Website<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Why WordPress is the Best Platform for Your Corporate Website&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/why-wordpress-is-the-best-platform-for-your-enterprise-level-website\/embed\/#?secret=O2CjqgGqCA#?secret=Z3YrDPW7Hc\" data-secret=\"Z3YrDPW7Hc\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"color: #fe4205;\">Hot Web Design Trends for 2022 #5<\/span><span style=\"color: #fe4205;\">. <\/span><\/h2>\n<h3><strong><span style=\"color: #003366;\">Content Management<\/span><\/strong><\/h3>\n<p>You have probably published more and more content over time, at an ever-increasing rate. Dealing with all of that content can get messy. Content Management Systems (CMS) help you efficiently create, optimize, publish, and logically manage the administration of it all, including:<\/p>\n<ul>\n<li>Determining who can make changes to your site<\/li>\n<li>Managing whether content is in draft mode, published, and if it is visible to the public<\/li>\n<li>Seeing when content was changed, viewing previous versions, and restoring older versions<\/li>\n<li>Controlling how content is connected and insuring that dependent elements are in synch<\/li>\n<li>Finding and grouping specific pieces of content<\/li>\n<li>Responding to and nurturing leads<\/li>\n<\/ul>\n<p>Easy-to-use (and often free) CMS systems found in DIY platforms like WordPress provide ways for marketers to stay organized and automatically perform a wide range of CMS functions, without needed excessive technical expertise. Developers and those more technically oriented can get even more functionality with free, open-source CMS systems, such as <a href=\"https:\/\/www.drupal.org\/\">Drupa<\/a>l and <a href=\"https:\/\/www.joomla.org\/\">Joomla<\/a>.<\/p>\n<h2><span style=\"color: #fe4205;\">Hot Web Design Trends <\/span><span style=\"color: #fe4205;\">for 2022 <\/span><span style=\"color: #fe4205;\">#<\/span><span style=\"color: #fe4205;\">6.\u00a0\u00a0\u00a0 <\/span><\/h2>\n<h3><strong><span style=\"color: #003366;\">Scalability &amp; Growth<\/span><\/strong><\/h3>\n<p>As your business and functionality needs grow, your website needs to grow with you to handle bursts of traffic (such as on Black Friday), keep your site from getting bogged down, or crashing entirely. Without scalability, the user\u2019s experience suffers and you can lose leads and sales. Scalability is especially critical for the exploding use of mobile apps. Popular ways to scale up include moving to cloud-based solutions, using flexible e-commerce platforms (such as WordPress), and ditching legacy systems.<\/p>\n<h2><span style=\"color: #fe4205;\">Hot Web Design Trends <\/span><span style=\"color: #fe4205;\">for 2022 <\/span><span style=\"color: #fe4205;\">#<\/span><span style=\"color: #fe4205;\">7.\u00a0\u00a0\u00a0 <\/span><\/h2>\n<h3><span style=\"color: #003366;\"><strong>Content is King + Queen<\/strong><\/span><\/h3>\n<p>The phrase \u201cContent is King\u201d may be overused, but it doesn\u2019t make it any less true\u2014especially with the proliferation of blogs and social media. Content marketing is at the center of the marketer\u2019s digital world, with <strong>72% of marketers saying that content marketing increases engagement (source: <a href=\"https:\/\/contentmarketinginstitute.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Content Marketing Institute<\/a>). Rather than annoying people with messages they don\u2019t want, content marketing is \u201cinbound,\u201d attracting an interested, information-seeking audience\u2014for better traffic, leads, and sales. <\/strong><\/p>\n<h2><span style=\"color: #fe4205;\">Hot Web Design Trends <\/span><span style=\"color: #fe4205;\">for 2022 <\/span><span style=\"color: #fe4205;\">#<\/span><span style=\"color: #fe4205;\">8.\u00a0\u00a0\u00a0\u00a0 <\/span><\/h2>\n<h3><span style=\"color: #003366;\"><strong>Designing for the User First<\/strong><\/span><\/h3>\n<p>Websites are now inbound hubs that need to, first and foremost, serve the visitors we rely on. We need to give them what they came for\u2014not just feed them information we want them to know. The new priority is to create a <a href=\"https:\/\/www.interaction-design.org\/literature\/article\/the-7-factors-that-influence-user-experience\" target=\"_blank\" rel=\"noopener noreferrer\">positive user experience<\/a> (UX) that makes each visitor interaction as useful, seamless, and enjoyable as possible. UX starts with easy, fast access to the site, and goes through each leg of the journey while responding to the user\u2019s behavior on the site. UX encompasses functionality, navigation and structure, the ease of finding appropriate information, aesthetics, readability, and overall enjoyment.<\/p>\n<figure id=\"attachment_5889\" aria-describedby=\"caption-attachment-5889\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2020\/09\/userexperience.jpg\"><img decoding=\"async\" class=\"size-full wp-image-5889\" src=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2020\/09\/userexperience.jpg\" alt=\"Web Design Trends 2020 - User Experience\" width=\"1500\" height=\"500\" srcset=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2020\/09\/userexperience.jpg 1500w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2020\/09\/userexperience-300x100.jpg 300w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2020\/09\/userexperience-1024x341.jpg 1024w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2020\/09\/userexperience-768x256.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/a><figcaption id=\"caption-attachment-5889\" class=\"wp-caption-text\">Web Design Trends 2021 &#8211; User Experience Graphic courtesy of https:\/\/www.interaction-design.org\/literature\/article\/the-7-factors-that-influence-user-experience<\/figcaption><\/figure>\n<h2><span style=\"color: #fe4205;\">Hot Web Design Trends <\/span><span style=\"color: #fe4205;\">for 2022 <\/span><span style=\"color: #fe4205;\">#9<\/span><span style=\"color: #fe4205;\">.\u00a0\u00a0\u00a0\u00a0 <\/span><\/h2>\n<h3><strong><span style=\"color: #003366;\">Building for SEO<\/span><\/strong><\/h3>\n<p>Without optimizing content for SEO, websites performance plummets, and all your good work can simply get lost in the ether. Here are some facts illustrating that SEO (search engine optimization) is serious business:<\/p>\n<ul>\n<li>In 2019, organic search traffic delivered 53% of site traffic, as compared to only 15% from paid online ads (source: BrightEdge).<\/li>\n<li>The average traffic share generated by sites listed on the first page of Google search results is 91.5% (source: Chitika).<\/li>\n<li>Over 40%of revenue is captured by organic traffic (source: BrightEdge).<\/li>\n<\/ul>\n<p>Whether you or a developer are building your site, and regardless of who creates your content, it\u2019s imperative to <a href=\"https:\/\/www.ladybugz.com\/seo-is-not-for-dummies-why-you-need-to-up-your-seo-game-in-2020-and-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">educate yourself on the basics<\/a>. WordPress and other DIY sites are increasing their SEO capabilities to meet demand, and it\u2019s up to users to learn how to make the most of it\u2014or discuss SEO functionality and administration with your website developer.<\/p>\n<p>SEO is also constantly changing, from Google&#8217;s updates happening several times a year, to your competitors always improving their own SEO strategy to beat you to the top. Some of the new suggestions for improved <a href=\"https:\/\/www.semrush.com\/blog\/seo-trends\/\" target=\"_blank\" rel=\"noopener\">SEO for 2021<\/a> include the importance of <a href=\"https:\/\/www.ladybugz.com\/seo-is-not-for-dummies-why-you-need-to-up-your-seo-game-in-2020-and-how-to-do-it\/\" target=\"_blank\" rel=\"noopener\">local SEO<\/a>, voice search, mobile friendliness, and image and video related SEO.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"4811YugIC3\"><p><a href=\"https:\/\/www.ladybugz.com\/everything-you-need-to-know-about-the-yoast-seo-plugin\/\">Everything You Need to Know About the Yoast SEO 15.1 Plugin for WordPress<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Everything You Need to Know About the Yoast SEO 15.1 Plugin for WordPress&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/everything-you-need-to-know-about-the-yoast-seo-plugin\/embed\/#?secret=RIOmJlxhl6#?secret=4811YugIC3\" data-secret=\"4811YugIC3\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"color: #fe4205;\">Hot Web Design Trends <\/span><span style=\"color: #fe4205;\">for 2022 <\/span><span style=\"color: #fe4205;\">#10<\/span><span style=\"color: #fe4205;\">.\u00a0\u00a0\u00a0\u00a0 <\/span><\/h2>\n<h3><strong><span style=\"color: #003366;\">Accessibility<\/span><\/strong><\/h3>\n<p>You can\u2019t argue with the fact that making your website accessible to the most people will maximize its power. Don\u2019t lose the potential of reaching the 19% of people with vision, hearing, motion, speech, and learning impairments (source: US Census data). That\u2019s where inclusive design enters the picture. In addition to accommodating those with permanent disabilities, you\u2019ll also broaden your reach to:<\/p>\n<ul>\n<li>People using mobile phones, smartwatches, and different input modes\u2014such as keyboards, microphones, trackballs, and digital cameras.<\/li>\n<li>Older people with changing abilities as a result of aging<\/li>\n<li>Users with slow internet connections or limited bandwidth.<\/li>\n<li>Those in fast-changing situations, such as moving through various levels of sunlight.<\/li>\n<li>Users who temporarily can\u2019t use both hands, such as when driving a car or in certain professions.<\/li>\n<\/ul>\n<h2><span style=\"color: #fe4205;\">Hot Web Design Trends <\/span><span style=\"color: #fe4205;\">for 2022 <\/span><span style=\"color: #fe4205;\">#11<\/span><span style=\"color: #fe4205;\">.\u00a0\u00a0\u00a0\u00a0 <\/span><\/h2>\n<h3><span style=\"color: #003366;\"><strong>Proactive Maintenance + Web Support Partners<\/strong><\/span><\/h3>\n<p>Small businesses and solopreneurs generally don\u2019t have an IT department or developer on hand for daily website maintenance, including application updates, security issues, and other systems problems. For the most part, that\u2019s okay if your site doesn\u2019t have to manage complex data or highly sophisticated functionality. However, even a low maintenance site requires some degree of <a href=\"https:\/\/www.ladybugz.com\/web-design-seo-quote\/\">ongoing maintenance<\/a> to keep it secure, increase reliability, back up content, and keep it up to date\u2014and these elements are increasingly important. Planning upfront for ongoing maintenance ultimately saves you time and money, while supporting the user experience. Plus, a site that works well frees you up to focus on your other responsibilities.<\/p>\n<h2><span style=\"color: #fe4205;\">Hot Web Design Trends <\/span><span style=\"color: #fe4205;\">for 2022 <\/span><span style=\"color: #fe4205;\">#12<\/span><span style=\"color: #fe4205;\">.\u00a0\u00a0\u00a0\u00a0 <\/span><\/h2>\n<h3><span style=\"color: #003366;\"><strong>The Rise of eCommerce<\/strong><\/span><\/h3>\n<p>eCommerce continues to grow at a stupefying rate. Roughly four out of five Americans are now online shoppers, with half shopping with mobile devices (source: Pew Research). And the numbers keep going up and up. Today, even companies that never considered themselves an \u201cebusiness\u201d have had to explore online sales simply to stay in business. Being competitive isn\u2019t easy when you\u2019re competing against behemoths like Amazon, Walmart, Shopify, and other giant sites. It all boils down to creating a unique site that potential and current customers will love, love, love. Some recommendations include optimizing for mobile, increasing security, focusing on local areas, and providing meaningful interactions with service reps.<\/p>\n<h2><span style=\"color: #fe4205;\">How Will You Apply these 2022 Website Trends?<\/span><\/h2>\n<p>Website trends continually change and shift over time, and it can be hard to keep up.<\/p>\n<p>How you apply these trends largely depends on your goals, staff expertise, time, initial investment costs, and ongoing maintenance needs.<\/p>\n<p>Researching DIY sites and talking to a <a href=\"https:\/\/www.ladybugz.com\/web-design-seo-quote\/\">web design and digital marketing agency<\/a> can help you figure out what road to take.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ef4327;\">Interested in Hiring a Boston Web Design Agency?<\/span><\/h3>\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-style-bold\" style=\"background-color: #ef4327; color: #ffffff;\" href=\"\/web-design-seo-quote\/\">Contact us for an Estimate<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t just take a leap of faith that your new or refreshed website will be a success. Applying these 2021 hot web design trends can provide a foundation for building a site that will help search engines find you, attract high-quality leads, grow sales, and provide visitors with a positive experience. These 12 hot web [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","spc_primary_category":-1},"categories":[170,83,29,35,39],"tags":[128,87,95,89,153,183,51,184],"class_list":["post-5878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-development","category-local-seo","category-social-media-marketing","category-web-design","category-wordpress-design","tag-1-boston-web-design","tag-1-web-design-boston","tag-best-of-boston-web-companies","tag-boston-best-web-designer","tag-boston-web-agencies","tag-boston-web-development","tag-bostons-best-web-design","tag-web-design-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web Design Trends in 2022 You Need to Know - Boston Web Designers<\/title>\n<meta name=\"description\" content=\"What&#039;s New in Web Design Trends for 2022? 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