{"id":10458,"date":"2022-01-31T10:21:26","date_gmt":"2022-01-31T15:21:26","guid":{"rendered":"https:\/\/www.ladybugz.com\/?p=10458"},"modified":"2024-07-12T08:53:50","modified_gmt":"2024-07-12T12:53:50","slug":"optimizing-your-blog-posts-with-yoast","status":"publish","type":"post","link":"https:\/\/www.ladybugz.com\/optimizing-your-blog-posts-with-yoast\/","title":{"rendered":"Optimizing your Blog Posts with Yoast SEO"},"content":{"rendered":"<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">If you\u2019re a frequent or seasoned blogger, or even if you\u2019re just dipping your big toe into optimizing your blog posts with Yoast SEO; this post is for you.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve worked with plugins for your website, you\u2019ve likely noticed that there are so many options out there, assisting in <\/span><a href=\"https:\/\/www.ladybugz.com\/maximizing-your-blog-posts-for-seo\/\"><span style=\"font-weight: 400;\">maximizing your blog posts for SEO<\/span><\/a><span style=\"font-weight: 400;\">, which is an important part of <\/span><a href=\"https:\/\/www.ladybugz.com\/web-design-seo-services\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\">. Some popular ones (free or otherwise) are <\/span><a href=\"https:\/\/www.semrush.com\/\"><span style=\"font-weight: 400;\">SEMRush<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/rankmath.com\/\"><span style=\"font-weight: 400;\">RankMath<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.seopress.org\/\"><span style=\"font-weight: 400;\">SEOPress<\/span><\/a><span style=\"font-weight: 400;\">, and more. Here we will cover <\/span><a href=\"https:\/\/yoast.com\/\"><span style=\"font-weight: 400;\">Yoast SEO<\/span><\/a><span style=\"font-weight: 400;\">, and how to optimize your blog posts with Yoast SEO, which is a Ladybugz favorite.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"tQbnumUY6J\"><p><a href=\"https:\/\/www.ladybugz.com\/everything-you-need-to-know-about-the-yoast-seo-plugin\/\">Everything You Need to Know About the Yoast SEO 15.1 Plugin for WordPress<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Everything You Need to Know About the Yoast SEO 15.1 Plugin for WordPress&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/everything-you-need-to-know-about-the-yoast-seo-plugin\/embed\/#?secret=M3OTbZL47p#?secret=tQbnumUY6J\" data-secret=\"tQbnumUY6J\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">Optimizing your Blog Posts with Yoast: Get the Green Smileys<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Green Smileys are your friend. Really.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yoast is a widely used and very popular SEO plugin that assists in helping you create SEO-friendly content on your website, especially for optimizing your blog post with Yoast. If you are looking to increase your organic growth for your business, Yoast is user and beginner friendly, not just for those just starting out and learning more about SEO, but also used by seasoned SEO professionals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yoast (free and paid) is famous for their green smileys, which help you write more naturally for SEO content. They highlight important aspects of your blog posts that include keyword usage, interlinking, text length, image alt attributes, readability, social media previews, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s analyze one of our own, <a href=\"https:\/\/www.ladybugz.com\/maximizing-your-blog-posts-for-seo\/\" target=\"_blank\" rel=\"noopener\">Maximizing your Blog Posts for SEO<\/a>, as an example of optimizing your blog post with Yoast.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-10460\" src=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-Yoast-SEO.png\" alt=\"optimizing your blog posts with Yoast SEO\" width=\"606\" height=\"283\" srcset=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-Yoast-SEO.png 942w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-Yoast-SEO-300x140.png 300w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-Yoast-SEO-768x359.png 768w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">SEO pairs so well with blog posts, and Yoast makes it easy to write for SEO, while still getting your topic across without making it seem choppy. The goal with the Yoast plugin is to have the SEO and Readability sections appear green after making SEO updates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under the SEO Section, there are highlights of recommended improvements. The smiles will change from red (bad SEO) to orange (room for improvement) to green (good SEO). The greener, the better.\u00a0<\/span><\/p>\n<blockquote><p><b><i>Note: Not everything on the list has to be green. Some can be left orange or red, but watch out for how these updates might affect your SEO overall!<\/i><\/b><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"alignnone wp-image-10461\" src=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-Yoast-SEO1.png\" alt=\"optimizing your blog posts with Yoast SEO1\" width=\"523\" height=\"316\" srcset=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-Yoast-SEO1.png 1410w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-Yoast-SEO1-300x181.png 300w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-Yoast-SEO1-1024x619.png 1024w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-Yoast-SEO1-768x464.png 768w\" sizes=\"(max-width: 523px) 100vw, 523px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The SEO section also provides a Google preview of both mobile and desktop, so you know what it would look like to the consumer. Additionally under this section is the SEO title, slug, and meta description that you can see live changes on the Google preview as you update.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-10462\" src=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-Yoast-SEO-google-preview.png\" alt=\"optimizing your blog posts with Yoast SEO - google preview\" width=\"456\" height=\"529\" srcset=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-Yoast-SEO-google-preview.png 1490w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-Yoast-SEO-google-preview-259x300.png 259w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-Yoast-SEO-google-preview-883x1024.png 883w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-Yoast-SEO-google-preview-768x890.png 768w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-Yoast-SEO-google-preview-1325x1536.png 1325w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/><\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">Ahem, Keywords Please<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As always, an important part (if not the most important) of SEO is keywords and keyword research. If you are looking to learn more about keyword research and strategy, we have another great blog post for you:<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"ZGrTaiJiTZ\"><p><a href=\"https:\/\/www.ladybugz.com\/keyword-strategy-for-your-website-in-12-easy-steps\/\">Keyword Strategy for Your Website in 12 Easy Steps<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Keyword Strategy for Your Website in 12 Easy Steps&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/keyword-strategy-for-your-website-in-12-easy-steps\/embed\/#?secret=QmUDUPx7Db#?secret=ZGrTaiJiTZ\" data-secret=\"ZGrTaiJiTZ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><b><i>\u201cA keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It\u2019s the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website.\u201d &#8211; <\/i><\/b><a href=\"https:\/\/yoast.com\/what-is-a-keyword\/\"><b><i>Yoast SEO Blog<\/i><\/b><\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Most of the SEO Section in the Yoast plugin consists of keyword usage. You want to make sure that you are using your keyword or keyphrase consistently throughout the blog post. This will help you rank higher on search engines like Google, Bing, and more, for that particular keyword. If you have Yoast Premium, you can find similar keywords or related keyphrases to assist with ranking for SEO, and place the related keyphrases under +Add Related Keyphrase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have chosen your keyword or keyphrase, simply type into the \u201cFocus Keyphrase\u201d text box and you\u2019ll see live updates under the Analysis Results section as you continue with optimizing your blog post with Yoast SEO.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Analysis Results Checklist for optimizing your blog post with Yoast:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outbound Links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internal Links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyphrase in subheadings H2s and H3s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyphrase in introduction<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Distribution of keyphrases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyphrase length<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Density of keyphrase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyphrase in meta description<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meta description length<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Previously used keyphrase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Image alt attributes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Text length<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyphrase in title<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO title width<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyphrase in slug<\/span><\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"AnMiZvfZof\"><p><a href=\"https:\/\/www.ladybugz.com\/website-updates-that-will-yield-big-results-10-no-brainer-fixes-for-your-website\/\">Website Updates that Will Yield Big Results: 10 No-Brainer Fixes for Your Website<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Website Updates that Will Yield Big Results: 10 No-Brainer Fixes for Your Website&#8221; &#8212; Ladybugz Interactive Website Design Agency, Boston MA\" src=\"https:\/\/www.ladybugz.com\/website-updates-that-will-yield-big-results-10-no-brainer-fixes-for-your-website\/embed\/#?secret=j6BK2Mj6Vc#?secret=AnMiZvfZof\" data-secret=\"AnMiZvfZof\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">Don\u2019t Over-Optimize! Avoiding Keyword Stuffing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Optimizing your blog posts with Yoast is a skill learned and honed over time, but if you become too focused on optimizing your blog post, this can result in what is known as \u201ckeyword stuffing.\u201d<\/span><\/p>\n<blockquote><p><b><i>\u201c\u2018Keyword stuffing\u2019 refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site&#8217;s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site&#8217;s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.\u201d &#8211; <\/i><\/b><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/irrelevant-keywords\"><b><i>Google Developers<\/i><\/b><\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Keyword stuffing will affect your SEO, and not in a good way. Optimizing your blog posts with Yoast SEO plugin provides general, useful guidelines to steer your SEO copywriting and blog post in the right direction, increasing your organic traffic to your website.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Optimizing your Blog Posts with Yoast: Readability and the Nitty-Gritty Details<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another important part of optimizing your blog post with Yoast is the Readability section. This section is shorter, as it just has Analysis Results, but it is just as important as the SEO section.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/yoast.com\/yoast-seo-readability-analysis\/\"><span style=\"font-weight: 400;\">Readability<\/span><\/a><span style=\"font-weight: 400;\"> is vital to having your consumers not just read your blog post, but also staying on your website itself and increasing your lead generation. Writing doesn\u2019t come naturally to everyone, and <\/span><a href=\"https:\/\/www.ladybugz.com\/web-design-seo-services\/\"><span style=\"font-weight: 400;\">our digital marketing packages<\/span><\/a><span style=\"font-weight: 400;\"> are here to take that pressure off of your plate.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Current Readability Checks for optimizing your blog post with Yoast<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transition Words<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flesch Reading Ease<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Passive Voice<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consecutive Sentences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paragraph Length<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sentence Length<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Subheading Distribution<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10463\" src=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-yoast-readability.png\" alt=\"optimizing your blog posts with yoast - readability\" width=\"526\" height=\"368\" srcset=\"https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-yoast-readability.png 1545w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-yoast-readability-300x210.png 300w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-yoast-readability-1024x716.png 1024w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-yoast-readability-768x537.png 768w, https:\/\/www.ladybugz.com\/wp-content\/uploads\/2022\/01\/optimizing-your-blog-posts-with-yoast-readability-1536x1074.png 1536w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/><\/p>\n<blockquote><p><b><i>Note: Not all of the bullets in the Yoast SEO plugin have to be green. The greener, the better, but a few orange or red bullets are okay to have. If you can achieve all green bullets, congrats!<\/i><\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to obsess over optimizing your blog posts, or be the best writer, or SEO analyst.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This plugin is simply a powerful tool at your fingertips that assists you in optimizing your blog posts with Yoast. They\u2019re more like guidelines to help you better understand the importance of SEO. Just like with learning an instrument, practice makes perfect. The same rule applies to optimizing your blog posts with Yoast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep practicing, or alternatively, hire us to do it for you! ;)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a frequent or seasoned blogger, or even if you\u2019re just dipping your big toe into optimizing your blog posts with Yoast SEO; this post is for you.\u00a0 If you\u2019ve worked with plugins for your website, you\u2019ve likely noticed that there are so many options out there, assisting in maximizing your blog posts for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","spc_primary_category":-1},"categories":[83,314],"tags":[],"class_list":["post-10458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimizing your WordPress Blog Posts with Yoast SEO<\/title>\n<meta name=\"description\" content=\"If you\u2019re a seasoned blogger, or even if you\u2019re just dipping your big toe into optimizing your blog posts with Yoast; 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